How Google AI mode selects websites to rank (It’s not standard SEO)
From blue links to chat: Winning visibility in Google AI. Google’s new AI mode isn’t just “Google with chat”—it’s quietly rewriting how sites get discovered. In this week’s video, I unpack how Gemini-powered answers decide which links to surface, why structured data and FAQs suddenly matter more, and how brand authority and clear shipping/returns info can tip the scales in your favour. If you want your site to be one of the few links Google AI actually recommends, this is essential viewing.
