Agentic commerce is shopping done by an AI agent on behalf of the shopper. Instead of a human clicking around, an agent:

• understands the shopper’s intent and constraints,
• compares options across sites,
• adds items to cart,
• and can even complete checkout.

We’ve already seen agentic experiences in action with tools like Atlas and agentic browsers (notably Perplexity’s Comet). In demonstrations, agents have searched, selected, and placed items in cart without the shopper touching a traditional search results page.