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February 24, 2026

OpenAI just bought the personal assistant that changes everything.

Your customers will soon send their AI to shop for them — is your site ready?

Your customers will soon send their AI to shop for them — is your site ready?

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Do You Have an AI Employee?

The personal assistant era is here, and every business needs a strategy.
This week OpenAI acquired OpenClaw — and it's a signal every business owner needs to hear. The race to own the AI personal assistant layer is no longer coming; it's arrived. In this week's video I introduce Jan, my own AI employee who handles client reports, sets tasks in ClickUp, and will soon be shopping on my behalf — without me ever touching a keyboard. But here's the part most people miss: when Jan visits your website to make a purchase, she looks like a bot. If you're blocking bots, you're blocking sales. This week I cover why the AI-first approach is non-negotiable, why wholesale bot-blocking is a serious mistake, and what structured data has to do with whether your business even shows up when an AI agent goes looking. If you're still wondering why you don't rank in ChatGPT or thinking a new blog post will fix it, this one will reshape how you think about visibility and traffic in 2026.
Watch the Show Now!
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