Most Marketers Are Ignoring This — Don't Be One of Them

Copyright © 2024 , All rights reserved.

        March 2, 2026

Most Marketers Are Ignoring This — Don't Be One of Them
Big moves from Anthropic and Perplexity this week — and your store may not be ready.

Big moves from Anthropic and Perplexity this week — and your store may not be ready.

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The Agentic Web Is Here — And Most Marketers Are in Denial

I Named My AI Assistant Jan — And She's Running My Business

AI agents are no longer a future problem — they're shopping, researching, and making decisions on behalf of real customers right now. When they come to your store, they won't care how good your homepage looks. They'll be scanning for GTINs, readable policies, and structured product data. No GTINs? They can't compare you to a competitor. Policies buried or blocked? You're invisible. This week I break down what the latest announcements from Anthropic and Perplexity mean for your traffic — and the simple steps to make sure you're not left behind.

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