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Agentic Commerce is about to take off –
buckle up!
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I Just Texted My AI Assistant From My Car—And It Checked My Calendar!
While most retailers are still optimising landing pages and A/B testing checkout flows, something fundamental just shifted in 2026. Last week, I texted my personal AI assistant from my car to check my calendar—it responded instantly, just like calling the office. That's not the future. That's today. And your customers are about to start shopping the same way: asking their AI to reorder products, checking Gmail receipts, and completing purchases without ever seeing your website, your popups, or your conversion funnel. ChatGPT is rolling out checkout with a 4% fee. Google just announced WebMCP—your website, but for machines only. OpenClaw democratised personal assistants. The infrastructure is being built right now by Google, Microsoft, OpenAI, and Anthropic. But here's the problem: I spoke with a potential client this week who had no GTINs, blocked all their policies in robots.txt, and has zero machine-readable data. Their store might rank well in Google, but when AI agents start shopping, they'll be completely invisible. The merchants who prepare now will dominate the next wave. Everyone else will wonder where their traffic went. |
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