5 quick SEO tips for the weekend (yes it's the 3rd email this week!)
Lucky you! 3 emails in 1 week after a month of silence. I couldn't help myself. I just had to send out more emails. I got inspired! This one is short though,...
How to not write content for the sake of it
So you know how I hadn't emailed you in a month, because I had nothing of value to share? I wasn't lying. I drew a blank and couldn't think of anything to...
Don't believe the backlink hype!
The last time I emailed you was 1 month ago. I've been a bit preoccupied (sorry). But, the gap between emails has been somewhat deliberate. The reason for...
SEO: a personal email
Ok I'm sorry. This was meant to be a personal email tying in my passion for SEO with the current conflict that's occupying the media with loads of good SEO...
10 things I've learnt from my own online store...in just 3 months
I've been running my own online store for just over 3 months. I should correct that: I'm running it with my wife. And that's an important distinction. Not...
Do you love UTM parameters?! Do you know attribution?
Let me tell you something folks. If you want to make better decisions with your digital marketing, you have to learn about attribution. There's a lot of...
It's been a hot SEO minute!
What's good?! I'll tell you: people emailing me to start sending my emails again. It was less than 5 people mind you. But I was surprised! Even Justin (the...
SEO tips: I've launched a new business! 😱
So I've launched an online store. Of my own. With my wife. And let me tell you, it's a next level thrill. I know how to market websites. I don't know how to...
I have some news...
Hey, I have some news for you. At the end of 2021, I will be shutting down this newsletter. It's been fun and I put a lot of theory into practice. But it's...
🔗 ❄️ [SEO] Some cold hard truths about linkbuilding
Linkbuilding is a funny thing. It's such a controversial topic, in its own way. Some argue that it should be two words. Some say it's fine as one. Some...
👀 no one can find your website
I should say, no one can find your website easily. That's the difference. The reasons are many but it is both technical and non-technical. The technical...
SEO Tip: Wu-Tang and yesterday's outage!
Ok so you know that Facebook, Instagram and WhatsApp stopped yesterday. It was out of action for me for a few hours. Some have had issues for less time, but...
SEO tips: does my domain matter?
I get asked about domains a lot, and what impact it will have in terms of SEO. The classic SEO response is: it depends. I always recommend a ccTLD (country...
Weekend SEO tip!
Here's an abstract nugget of SEO advice for you. Is your business present on multiple social media platforms? Chances are you have a presence on at least 3...
SEO tips: Rename your PDFs!
Ola! I was browsing the website of a popular restaurant chain in the UK and was keen on their menu. They had different menus for each location so I chose...
SEO Advice - Keep the receipts!
You know that famous ship repairman story? The one where a ship engine had failed and no one could fix it. The one where an old but experienced repairman was...
SEO internship, title tags and me being LAZY
Ola! It’s been a while. I could ply you with all sorts of excuses but honestly, from the bottom of my heart, I just got a bit lazy. I did have other legit...
SEO interns, title tags and me being lazy
Ola! It's been a while. I could ply you with all sorts of excuses but honestly, from the bottom of my heart, I just got a bit lazy. I did have other legit...
💌 Do you want ecommerce SEO tips?
I’m putting the finishing touches to an ecommerce SEO guide. And everyone can benefit. Even if you don’t run an online store, it’s got enough for you to...
💌 You're not making an effort. And it shows.
You know why you’re not getting anywhere? It’s because of effort. And the complete and utter lack of it. I know I know, the AUDACITY. But hear me out. I...