3 SEO things you're probably screwing up
What's good? Ok so - I've done a few big SEO audits lately. What surprises me is how bad their SEO is. What doesn't surprise me is that they're all different...
This week's SEO RIOT! 🔥
What's good? Once again, the SEO world is on fire. Because of something Google said. Nothing new, really. Us SEO folks are fickle and a bunch of turncoats -...
I got some creative content ideas you can borrow
What do you do when you: see keywords that stick out like a sore thumbknow you have to capitalise on thembut don't want to break the law and/or the back of...
What I learnt hunting for Shopify stores
What's good? So I'm knee deep in SEO right now. That shouldn't be a surprise for an SEO consultant, right? Of course. But this is a little different. I'm...
Did you get hit with an algo update recently?
It's a simple question with even simpler answers: Yes, send helpNo, we goodI have no idea Reply with a number and let me know. Google's been on a rampage...
Do you need to lose weight?
I bet you do. We all do. No this isn’t fat shaming or body negativity. We all need to get into better shape. And how do we do that? We eat better, we move...
It's been forever and a day.
I seem to make a habit of ghosting you, don't I? Sorry. But I promise, this has been a legitimate leave of absence. So let me cut to the chase: I started a...
The ONE SEO thing that is killing your rankings right now.
What's the first thing you notice about a website? Is it the logo / branding? Is it the nav menu? Is it the imagery? If you didn't say 'how quickly the page...
SEO is forever
You can't change my mind. SEO is not a once-off. SEO is not something you set and forget. SEO is not a casual fling. As long as you have something that needs...
SEO - a one time only thing?
People seem to think that SEO is a one thing thing. Like, you set it and forget it. And then everything just works. Forever and ever. Nothing could be...
Everyone needs SEO. This isn't a debate.
Let me be super real with you folks. Everyone needs SEO in their life. SEO is important to every website in every way. No matter your industry, no matter how...
5 SEO myths, CRUSHED!
It's time for me to be real with you on all things SEO. There's always going to be cowboys spreading misinformation, sadly. But there's always going to be...
What makes SEO so much fun?
So the other day I was asked why I chose SEO and what makes it so special. I kinda fell into SEO unintentionally. But then made the conscious decision to...
Recession? Don't stop your marketing!
OK so these are apparently some challenging times. Not necessarily 'uncertain' times (if you remember when covid hit). But no doubt there's a lot of nervous...
Enough with the vanity metrics!
It's time to let go of those vanity metrics you keep chasing. They only feed you a false sense of success. All of these things can be GAMED. As in, they can...
What's BookTok and why did TikTok make me buy that?
I remember in the early days of Facebook, how every conversation I ever had with anyone, always included mentions of Facebook. It was like a comma - the word...
Simple SEO things
A lot of SEO folks reminisce about the good old days. Back when SEO was "simple". Was it really simple though? Yes and no. You didn't need to do as much and...
Have you eaten your SEO frog today?
"eat the frog" I first heard this about 13 years ago. I was talking to my wife (then fiancee) about how I didn't want to call these high maintenance clients...
Is your business like an 8am lecture?
Let me tell you about a person by the name of Ross Simmonds. If you're in the SEO / Content space, you'll no doubt know who he is. Ross is an excellent SEO...
Do you care about DuckDuckGo, Bing and Yahoo?
So you know how I have an online store selling personalised baby gifts? Almost all traffic is from Google, as expected. Google is #1 in the UAE where we're...