The best advice of 2023
What's good folks? Here's the best advice I can give you to round out 2023. It will be the best advice you'll get. Unless you fancy wild unchecked advice...
Setbacks, sulking and SEO
No one came to Dubai SEO Club's meetup last night. Sad face. Just kidding. Not sad, just disappointed. But this isn't a pity email. This is what it's like to...
Big brands and cupcakes
I've done SEO for Whimsical Cakehouse in Sydney. And I've done SEO for Etihad Airways in Abu Dhabi. Which is more impressive to you? Most would say Etihad...
Where are all your eggs?
What's good? In September/October 2019, I helped a friend out with their SEO. It was a small site running on Shopify, selling all kinds of power tools. It...
I tried to be a comedian the other day
The other day I was trying to be funny. When someone asked me what I do, I replied with this: "I'm a visibility consultant" Naturally, their eyes glazed...
I've got an SEO secret to tell you
What does the S in SEO stand for? Search? Stupid? Sashimi? If you answered any of the above, you'd be dead wrong. Because the S in SEO stands for SPEED. Let...
Another algo update?!
Last week's SEO email lost me a few subscribers. Not entirely sure why - it was all about why these algorithm updates don't scare me! (and why they shouldn't...
I aint afraid of no algo update!
There's been a lot of updates in SEO Land lately. The recent Helpful Content Update has thrown many off, particularly in the travel niche. And for good...
Debunking poor SEO advice, again.
What's good? I saw a tweet that I wholeheartedly disagreed with. Nothing new, it is Twitter after all. But this was a tweet about SEO and it was from someone...
How many water brands are in your supermarket?
What's good? You know the hardest thing about sending out this newsletter each week? It's knowing how to keep everyone happy. I know many people on my list...
🚀 SEO. Ess. Eee. Ohh.
What's good? I've been in and out of SEO land over the past few weeks. But I'm back in circulation. And here's some recent SEO issues I've encountered that I...
SEO Rant incoming!
Someone asked John Mueller this question: "does keyword research help SEO" This is the precise kind of asinine thinking in SEO that needs to get in the bin....
5 SEO distractions 4 U!
I know there's a lot going on in SEO land right now. It can feel overwhelming. I get it. I'm also looking at SEO with one eyebrow raised. From AI to ChatGPT...
Spreading link love, internally
Most sites suffer from slow load times. Slow is, of course, somewhat, subjective. But no site is perfect and there's always going to be reasons for this. So...
Why I stay working in SEO
Most people will readily tell you how you got started in their line of work. But most don't tell you why they stay in it. And it's not just to pay the bills...
Stop worrying about links
Some of you are fixating on links like rabid dogs. Seriously, stop it. It's not healthy. You need to get back to basics and making sure your site is actually...
18 months later, 10 more things I've learnt
What's good? Back in March 2022, I sent out an email with 10 things I learnt from running my own online store. I sent it after just 3 months of operations....
"get new material"
"Why should I bother paying you to do this when I can do it myself?" Why indeed. This was the question posed to me by a prospective client. This happened...
Is SEO dead now?
What's good? So if you've been paying attention, it's been quite a week in tech. AI is absolutely devouring everyone and everything. And consuming our brains...
I lost subscribers last week :(
I lost 2 subscribers after last week's email. That's a big deal, when you have a small list like mine. It's also a big deal when you maintain a 50%+ open...