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July 3, 2026

Marked by ESCA Legal - July 3, 2026

Disney, AC/DC, Steve McQueen, and Hublot open fresh trademark enforcement actions.

Marked. - Issue 024

Disney, AC/DC, Steve McQueen, and Hublot open fresh trademark enforcement actions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Issue No. 024
July 3, 2026
New York
ESCA Legal
 
 
Marked.
The IP Briefing · by ESCA Legal
 

TOP STORY: Disney Opens New Trademark Case Against Online Sellers

Disney Enterprises filed a Northern District of Illinois trademark complaint against online marketplace defendants identified in a sealed schedule.
§The action was filed on June 30 and is listed as a Lanham Act trademark infringement case.
§Disney Enterprises is the named plaintiff, with the defendants grouped as online partnerships and unincorporated associations.
§The public docket includes trademark-claim notices, sealed Schedule A materials, and multiple exhibits attached to the complaint.
§The filing fits the brand-enforcement lane used by entertainment companies to target alleged unauthorized merchandise sales across marketplace accounts.
Continue reading →
§ ESCA Takeaway
This issue is a reminder that brand protection is not only about splashy courtroom fights. Some of the most practical IP work happens in repeat enforcement, where entertainment, celebrity, music, and luxury brands keep policing the marketplace for unauthorized sellers.
 
More IP Stories
 
§ Trademark · Filed

AC/DC Rights Entities File Trademark Suit

Leidseplein Presse and Perryscope Productions filed a Western District of North Carolina trademark complaint against John Doe and company defendants.
§The complaint was filed on July 1 and is listed as a trademark infringement action under the Lanham Act.
§Leidseplein Presse owns U.S. AC/DC trademark registrations, and Perryscope Productions appears in official AC/DC merchandise licensing notices.
§The filing names Jane or John Does and ABC Companies as defendants, a structure commonly used when plaintiffs are targeting alleged unauthorized sellers tied to live events or merchandise channels.
Why it matters
Music merchandising can be a major trademark battlefield. Band names and logos operate like fashion marks when they move across apparel, collectibles, and tour-adjacent sales.
Continue reading →
 
§ Trademark · Filed

Steve McQueen Trusts Bring New Trademark Enforcement Case

Trustees for the Chase Terrence McQueen and Madison Neile McQueen trusts filed a Northern District of Illinois trademark complaint against Schedule A online marketplace defendants.
§The complaint was filed on July 1 and is listed as a trademark action under Section 44 of the Lanham Act.
§The named plaintiffs are trustees under the Chad McQueen Trust, connecting the enforcement action to the Steve McQueen family rights structure.
§The public docket includes a sealed Schedule A, a complaint, and an early motion to seal certain materials.
Why it matters
Celebrity estates and family trusts often have to manage likeness, name, and brand value long after the public figure becomes part of pop-culture history. Marketplace enforcement keeps that legacy IP from being treated as free merchandise inventory.
Continue reading →
 
§ Trademark · Filed

Hublot Files Luxury-Watch Trademark Case

Hublot filed a Northern District of Illinois trademark complaint against online marketplace defendants identified in a sealed schedule.
§The complaint was filed on June 29 and is listed as a trademark infringement case.
§Hublot filed trademark-claim materials and supporting declarations alongside the complaint.
§The case sits in the luxury-goods enforcement lane, where watchmakers often rely on trademark claims to target alleged counterfeits and unauthorized marketplace sales.
Why it matters
Luxury watch brands depend on source signals, scarcity, and resale confidence. Trademark enforcement against online sellers is one of the main ways those brands try to protect both customer trust and channel control.
Continue reading →
QUICK HITS
§ TrademarkNetflix opened a Northern District of Illinois trademark case against online marketplace defendants, adding another entertainment-brand filing to the week. [source]
§ TrademarkLed Zeppelin rights entity Superhype Tapes filed another trademark case against online marketplace defendants over alleged unauthorized merchandise. [source]
§ TrademarkAnthropic filed a California trademark complaint against Abnormal AI over alleged logo similarity, keeping AI branding in the trademark lane. [source]
 
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This newsletter is for informational purposes only and does not constitute legal advice. Published by ESCA Legal. Reading it does not create an attorney-client relationship. Attorney advertising; prior results do not guarantee a similar outcome.

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