17 new tactics from 1 episode this week. Here are the 12 with the most detail to copy.

Jetpack · B2C · flight savings app

Give creator videos their own catchy web address that redirects to your app

Agency says it now knows exactly which organic videos drive App Store traffic; no numbers

How: EVO registered flightcheatcode.com for Jetpack and buyabusiness.com for SMB Market, used only in its organic videos and redirecting to the App Store, to separate them from paid ads and other creators. Tried on a couple of apps so far.

“Whenever you go to flightcheatcode.com, it directly goes to the Jetpack app. Now, that helps us with our organic campaign to actually understand what is converting and what's not converting.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 11:51

Dupe.com · B2C · shopping app for cheaper lookalikes

Repost any video that passes 10,000 views and 3% engagement

Usually yields a 500K-1M-view video within 4-5 days

How: When a Dupe.com creator video reaches 10-20K views at 3%+ engagement, the creator reposts it a few times or reshoots it with the same script, changing only the spoken and text hooks. One version reached 6.9M views.

“And if those videos keep getting at least 10,000 views, over the next 4 to 5 days, we'll get usually a 500,000 to a million-viewed video, right?”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 43:41

Jetpack · B2C · flight savings app

Hire creators with real expertise, like ex-flight attendants, to share tips

Creator page grew from zero to 185K followers

How: EVO had ex-flight attendants open with their credentials, give a general flight hack, then a second tip to use Jetpack, with no app demo. The goal was a page people follow, since they book weeks later.

“So, we would take like ex-flight attendants as a ICP.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 5:51

SMB Market · B2C · app for buying small businesses

Have creators green-screen over your founder's video and vouch for them

214K views on one SMB Market video; Dupe uses it on every video for 2-3 months

How: SMB Market creators reacted over the founder's own videos with lines like this guy is the founder, he's credible, check him out. Dupe.com has used the green-screen format on every video for 2-3 months.

“This this video has 214,000 views, and it's just it's a hook.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 19:51

Dupe.com · B2C · shopping app for cheaper lookalikes

Repost creators' winning videos on your brand account as collab posts

Reposts still go viral on the brand page, per the agency

How: Dupe.com and Bible BFF repost creator-page videos that hit about 20K views to their main Instagram as collab posts with the creator, which the agency says doesn't hurt views.

“they then take those performing content that we do on their creator pages, and then they repost it on their main page, and it still goes viral at the same time”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 24:00

Dupe.com · B2C · shopping app for cheaper lookalikes

Open with a relative's expertise, like 'My mom's an interior designer'

204K views on one video; an older-mom variant hit 6.9M

How: Dupe.com scripts open with the credible relative, add a pain point (a broke college student who can't afford a bed), then demo the app with the CTA inside. A flipped version, an older creator whose son showed her the hack, reached 6.9M views.

“My mom's an interior designer, she just showed me something.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 40:39

Jetpack · B2C · flight savings app

Run a $1,000 brand giveaway in your creator's Instagram stories

A 200K-follower page gets ~10K story viewers; conversion not given

How: EVO asks brands like Jetpack for a monthly giveaway, and the creator posts in stories that they partnered with the brand: enter and share with three friends to win. Feed videos earn follows; stories convert. No conversion figures.

“if we have 200,000 followers, you can probably generate probably 10,000 viewers from those stories every single time you do something”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 32:38

Dupe.com · B2C · shopping app for cheaper lookalikes

Have creators spell out your web address letter by letter for five seconds

Agency's preferred CTA; no separate numbers

How: Dupe.com creators type the URL during the product demo and spell it out, d-u-p-e.com, for about five seconds instead of saying it in half a second.

“But if now it's like 5 seconds of like doing it, d-u-p, that's the call to action there, you know?”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 41:49

SMB Market · B2C · app for buying small businesses

Use 35-40-year-old creators to reach buyers who can afford your product

Fewer views but more high-intent conversions, per the agency; no numbers

How: SMB Market's first Gen Z get-rich-quick videos brought 40M views and $1.2M but about 45% churn. EVO switched to 35-40-year-old creators with credible messaging, accepting fewer views.

“Less views, more high-intent conversions, instead of us just trying to go viral, like we did at the beginning of that business”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 48:42

Bible BFF · B2C · Gen Z Bible stories app

Film creators using the app in an everyday moment, like driving home

A December video was still pulling views months later; no numbers given

How: Bible BFF creators listen to its Gen Z-voiced Bible stories while driving home, or film friends reacting in a car, with slang text hooks. Formats are refreshed when they stop performing after a couple of weeks.

“This is a video from like December 11th, but it's still ripping like legit today.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 25:45

Practitioner pattern · Dawson Gibbs

Spend two weeks chasing views, then remake the winners as talking videos

Talking-head remakes convert far better but get fewer views, per the agency

How: EVO spends weeks 1-2 trying many creators, hooks and low-effort long-text videos with no product mention, then turns the winning script into a talking-head video with a credible source and a CTA.

“you can just turn that long-text format in that script into a talking head video with a credible source, and talk to in a talking head video, and it converts way more, but gets way less views”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 49:43

Practitioner pattern · Dawson Gibbs

Post on Facebook and Instagram for 30-plus audiences, TikTok and Snapchat for 18-25

Agency's rule of thumb; no numbers

How: EVO cross-posts to Facebook and Instagram for apps aimed at 30-40-year-olds, like travel apps, and uses TikTok, YouTube Shorts and sometimes Snapchat for 18-25 products like Bible BFF.

“Like Facebook and Instagram are the two platforms where if you have a little bit more of a older audience, those are really going to connect on those two platforms.”

The Superwall Podcast, 2026-10-07 · Read it in context · Listen from 23:19

Browse every tactic on GTM Sauce, each with the conversation around its quote.

Episodes this week

• The Superwall Podcast: Dawson Gibbs - The 1 Billion Views Content Strategy Every App Should Steal in 2026 (2026-10-07)