Sauce #7: Breathwrk
18 new tactics from 2 episodes this week. Here are the 5 with the most detail to copy.
Breathwrk · B2C · breathing exercises app
Put a quick hands-on test with a score inside onboarding
Host found it engaging; no numbers
How: Breathwrk's onboarding runs a 'quick, little lung test': hold a button while exhaling as long as you can, let go, and get an animated lung score. Host's teardown; no conversion numbers.
“if you hold down and then exhale, and then you let go, boom. More animation, lung score.”
App Masters, 2026-10-06 · Read it in context · Listen from 8:15
Breathwrk · B2C · breathing exercises app
Ask about goals and preferred time, then show a 'building your plan' screen
How: Breathwrk asks 'What are your goals with breath work?', what you'd like to do and when (e.g. morning), shows 'Just a second, did you know?' while it customizes the plan, then 'It's ready, go' before the paywall. No numbers.
“"Just a second, did you know?" So they're customizing your plan.”
App Masters, 2026-10-06 · Read it in context · Listen from 5:15
Breathwrk · B2C · breathing exercises app
Ask for push permission right after users pick when they want to practice
Host calls it a great way to ask; no numbers
How: Right after the user picks a time of day, Breathwrk's next screen says 'Great, we'll help you stay consistent' and asks for notification permission. Host's opinion; no opt-in numbers.
“"Great, we'll help you stay consistent." Great way to ask for push notifications here.”
App Masters, 2026-10-06 · Read it in context · Listen from 5:15
Breathwrk · B2C · breathing exercises app
Rank for the exact niche terms people search, like 'breathing exercises'
Ranked well for 'breath work' and 'breathing exercises'; no numbers
How: Breathwrk went after 'breath work' (the correct spelling, unlike its app name) and 'breathing exercises' rather than the broader 'meditation'. Host's read of its rankings; no numbers.
“they were able to rank well for breath work, the correct spelling of it, because there's no "o" in work, and then rank pretty well for breathing exercises”
App Masters, 2026-10-06 · Read it in context · Listen from 6:45
Breathwrk · B2C · breathing exercises app
Show the paywall before asking people to sign up
Host takes it as more proof paywall-first works better; no numbers
How: At the end of onboarding Breathwrk shows a hard paywall with a free trial, then a discount, and only then sign-up. No Breathwrk results; the host counts it as more proof the order works.
“And then I was given a discount, and then sign up. So again, for those who have sign up before paywall, more proof that paywall before sign up works a bit better.”
App Masters, 2026-10-06 · Read it in context · Listen from 5:45
Browse every tactic on GTM Sauce, each with the conversation around its quote.
Episodes this week
Top Founders with Nathan Latka: "I Built My Own AI Video Model, Now Make $3M a Month," Akool CEO Jeff Lu (2026-10-06)
App Masters: This Breathing App Sold to Peloton for $2M (2026-10-06)