7 new tactics from 1 episode this week. Here are the 3 with the most detail to copy.

Maxed AI · B2C · AI lifting and fitness coach app

Charge one low yearly price upfront, about $2 a month

MRR looks low, but ~$14K came in over the last 28 days

How: Maxed AI's only plan is $24.99 a year, charged upfront, because the founder doesn't want revenue that relies on people forgetting to cancel. MRR looks low, but about 1,000 subscribers brought ~$14K in 28 days. No test against other prices.

“You'll see here that MRR is low. That's because I don't believe in building an app relying on people to forget to cancel their subscription. So, we just charge an upfront $24.99 yearly fee, which is just really $2 a month.”

Starter Story, 2026-10-07 · Read it in context · Listen from 1:51

Maxed AI · B2C · AI lifting and fitness coach app

Film 5-10 short videos of yourself every day instead of paying creators

Founder says founder-led content brought 'so many subscribers'; no per-video numbers

How: Maxed AI's founder couldn't afford the ~50 UGC creators big lifting apps pay, so he posted 5-10 videos of himself a day and checked each one's hold and skip rate. Results are his say-so; no per-video numbers.

“And, you know, being able to do founder-led content has brought on so many subscribers to the app to, you know, follow along the journey and feel like they're a part of something.”

Starter Story, 2026-10-07 · Read it in context · Listen from 2:41

Maxed AI · B2C · AI lifting and fitness coach app

Run your best-performing organic videos as Meta ads, raising budget slowly

Scaled to ~$250/day; he finds Meta buyers higher-intent than TikTok's

How: Maxed AI runs the organic videos with the best hold and skip rates as Meta ads, starting small and raising spend as signs of product-market fit showed; now about $250 a day. No ROAS or install cost given.

“and then I started running the best performers as paid ads. So, I started on a low budget at first, but as I started to see that there really was product-market fit, I started to slowly up the budget.”

Starter Story, 2026-10-07 · Read it in context · Listen from 7:04

Browse every tactic on GTM Sauce, each with the conversation around its quote.

Episodes this week

• Starter Story: I Make $13K/Month From This Simple App (2026-10-07)