32 new tactics from 2 episodes this week. Here are the 12 with the most detail to copy.

Wrestle AI · B2C · AI wrestling coach app

Hire a VA to run your Instagram DMs and use them to reach creators

VA's DM through a mutual follower landed the niche's top creator as partner

How: George's first expense was a VA running Instagram DMs. Seeing a smaller creator was followed by top wrestling creator Cayden Henschel, he had the VA ask that creator to DM Cayden, who became a 50/50 partner in Wrestle AI.

“So, I had a VA that was running That was my first ever expense. I think it should be everyone's first expense. You should like that should be the first like hire you have, is getting someone to run your DMs through your Instagram.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 5:28

Wrestle AI · B2C · AI wrestling coach app

Make your niche's biggest creator a 50/50 co-owner of the app

Drove launch and most growth; app passed 100K downloads

How: Wrestle AI made Cayden Henschel, the biggest wrestling creator, a 50/50 partner; he posts about the app and voiced its drills. No posting minimums or vesting were set, which George now advises adding.

“I recommend that you like kind of set up structure, set up minimum posts, set up vesting and stuff like that.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 6:37

AbMax · B2C · abs workout app

Run ads where a creator reacts to a ridiculous clip, then pitches your app

~$60K back on ~$20K spend over 3 months; still the top-spend ad

How: AbMax's in-house creator stitches an absurd AI-looking workout clip, then says 'If you just download this app, it'll give you the exact workouts you need.' The hook runs about 9 seconds; they aim to pitch within 15.

“We've spent probably over 20K on that video, and it's probably made back like close to 60 over like the lifetime. It's been running for like 3 months and it's still getting the most spend.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 13:09

Brawler · B2C · AI boxing coach app

Pay a big-name creator expecting a loss, so your ads feel trusted

Recouped 75% of $4.5K vs a 25-50% goal

How: Brawler paid a boxing creator with about 1M followers $4,500 for three videos, expecting to recoup only 25-50%, so boxers would trust its paid ads afterwards. The effect on ads wasn't measured.

“The idea is that someone will see that and then they'll get hit with our ads. The fact that they saw someone trustworthy repping the product just added like trust to the circle of boxers”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 27:45

Wrestle AI · B2C · AI wrestling coach app

Add a daily-use feature so users return between the moments they need you

Founder says it helped retention 'a ton'; no numbers

How: Wrestle AI's match analysis is only used after matches, so it added a calorie tracker for making weight, with reminders tied to an uploaded match schedule. No numbers shared.

“So, we made sure that we did like we made a really solid calorie tracker inside the app, as well. That actually helped our retention a ton.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 20:13

Brawler · B2C · AI boxing coach app

On a user's third app open, offer a phone call with a founder

10-15 calls; found users never knew about features that took weeks

How: On the third app open, Brawler shows a pop-up offering a call with a founder; users enter their number and the founders call, aiming for about an hour a week.

“There was like features that we spent probably weeks adding that uh they just never knew about.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 43:21

FightAI · B2C · AI martial arts training feedback app

Spin off a version for the one sport users keep asking about

Wrestle AI passed 100K downloads; only wrestling app, so creators were cheap

How: FightAI users kept asking whether it did wrestling, so George built Wrestle AI for wrestling only. As the only wrestling app, it reached creator audiences no app had sponsored. He later repeated it for boxing with Brawler.

“For Wrestle AI, it wasn't fatigued at all cuz no one's no one has a wrestling app. We're the only wrestling app out there.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 29:20

Brawler · B2C · AI boxing coach app

Run a plain screen recording of the app in use as an ad

$10 CPA on day one vs $40 break-even (3-4x ROAS)

How: Brawler's ad is an unedited screen recording of its pad-work mode, with targets coming at you. Caveat: one day of data.

“This whole ad is just showing how the product works. That ad, we added it yesterday and it's at a, like, $10 uh CPA right now, which $40 is break even.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 12:35

Wrestle AI · B2C · AI wrestling coach app

Have a creator push an App Store pre-order before launch day

$8K in week one; #19 in Sports on launch day

How: Wrestle AI set up an App Store pre-order and partner Cayden Henschel hyped it to his audience, so the downloads landed together on launch day.

“So, the first week, we did 8K, and that all came from him like hyping up a pre-order. We had everyone pre-order the app, and then on launch day, we we uh hit number 19 in sports.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 8:23

Wrestle AI · B2C · AI wrestling coach app

Sponsor about 10 niche creators, then drop all but the best

Passed 100K downloads on creators alone; 'really profitable'

How: Wrestle AI sponsored roughly 10 wrestling creators at a time, never 100, then trimmed the roster and doubled down on the ones that worked. Caveat: wrestling has few creators and no other app sponsoring them.

“We never scaled crazy hard on Wrestle AI. We never had 100 creators. We always had roughly 10, and that number got smaller. As we started doing better, we started trimming and like doubling down on the really like the ones we really liked. And that's why it was really profitable.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 28:55

Wrestle AI · B2C · AI wrestling coach app

Run ads where a creator ranks the best apps and picks yours

Founder says ranking ads work as paid but flop organically; no numbers

How: Wrestle AI's partner Cayden ranks the best wrestling apps (Notes for a practice journal, MyFitnessPal for fueling) and ends by picking Wrestle AI. No numbers shared.

“That video would do absolutely disgustingly bad organically, but that video as a paid ad would print. People love ranking on paid for some reason. They love like ranking-style ads.”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 12:08

Brawler · B2C · AI boxing coach app

Make many versions of each winning ad and raise spend slowly

Fast spend increases raised CAC and erased gains; slow scaling grew revenue

How: When an ad works, Brawler and AbMax make many variations. Raising spend fast pushed acquisition cost up until gains evened out, so they raise it slowly; they think they need 10x more creatives to scale faster.

“Anytime we see a good ad, we just create a bunch of variations. So, we've tried scaling spend really fast. One thing we notice is when we go too fast, like we just see like a rise in CAC and then like we just equal out”

The Superwall Podcast, 2026-10-15 · Read it in context · Listen from 30:27

Browse every tactic on GTM Sauce, each with the conversation around its quote.

Episodes this week

• The Superwall Podcast: George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps (2026-10-15)
• The Superwall Podcast: Joseph Choi - What 500M App Downloads Taught Me About Human Psychology (2026-10-15)