9 new tactics from 1 episode this week. Here are the 4 with the most detail to copy.

Voicy · B2C · dictation app for seniors

Launch as a Chrome extension and ask five friends to leave reviews

Free store traffic brought the first ~100 users

How: Voicy shipped a two-week MVP to the Chrome Web Store and had about five friends review it on day one. The store sent 10-20 page views right away and kept sending downloads with no marketing.

“So that got me to like my first, let's say, 100 users.”

Starter Story, 2026-10-14 · Read it in context · Listen from 8:26

Voicy · B2C · dictation app for seniors

Publish hundreds of blog posts and dozens of landing pages for search

Founder calls SEO the true growth of a $16-20K/month app; no channel split

How: Voicy has about 200 blog posts and 30 landing pages on a site localized into four or five languages, written with the founder's own SEO tool. His logic: ranking one article above a rival wins the click. No traffic numbers given.

“You just have one article that shows up above your competitor, even if your competitor has a better product, most people will click on that first link in Google or within the AI search, and they will try out your product.”

Starter Story, 2026-10-14 · Read it in context · Listen from 11:25

Voicy · B2C · dictation app for seniors

Target the users rivals ignore: seniors and people with disabilities

Founder credits the senior/disability focus for success in a crowded market; no comparison

How: On user calls, Voicy's founder found 20-30% were seniors or people with disabilities who loved the bare MVP. Funded rivals like Wispr Flow chase fast typists, so he refocused on them; they compare Voicy to a 15-year-old dictation tool.

“Over time, it just became obvious to me that I can't compete with Wispr Flow and all of those guys, but Wispr Flow and those people, they don't want to go after the senior market.”

Starter Story, 2026-10-14 · Read it in context · Listen from 10:26

Voicy · B2C · dictation app for seniors

Sell a lifetime plan for about 30 months of the monthly price

Lifts monthly revenue to $16-20K on 11K MRR

How: Voicy charges $8.49 a month or about $260 for lifetime access. Lifetime sales sit on top of recurring revenue.

“We're at 11k MRR, but on a monthly basis, we make anywhere from like 16 to 20k. That's because we sell lifetime deals.”

Starter Story, 2026-10-14 · Read it in context · Listen from 2:29

Browse every tactic on GTM Sauce, each with the conversation around its quote.

Episodes this week

• Starter Story: I built this app for my dad. Now it makes $18K/month (2026-10-14)