Use newsletter metadata in your emails
We've published a new blog post: > Your newsletter's metadata is now available in email templates, giving you global variables you can reference across every...
How we check every link in your email
We've published a new blog post: > The machinery behind Buttondown's link checker is more involved than you might expect. Read it here!
Should we bring back email exploders?
We've published a new blog post: > Mailing lists died out to make way for newsletters. But there are a lot of reasons to bring back group discussions over...
New API changes for Buttondown
Each action inside an automation now carries its own timing, paving the way for multi-step sequences in a single automation. Previously, timing was a top-...
New API changes for Buttondown
Subscribers now include engagement counts and rates in the /v1/subscribers response: delivered_count open_count clicked_count open_rate click_rate You can...
Sort and filter by open and click rates
We've published a new blog post: > Find your most (and least) engaged subscribers by sorting and filtering by open and click rates. Read it here!
Custom click tracking domains
We've published a new blog post: > Your click tracking links now use your own sending domain instead of a shared proxy. Read it here!
More newsletter settings in the API
We've published a new blog post: > The /v1/newsletters endpoint now exposes locale, templates, socials, transactional emails, and more. Read it here!
AA test
We've published a new blog post: > Simple AA test on index page to test end-to-end flag logic Read it here!
Testimonial avatar test
We've published a new blog post: > Show avatars/faces for all testimonials Read it here!
Registration promise test
We've published a new blog post: > Added promise to register form Read it here!
Pricing masthead testimonial test
We've published a new blog post: > Testimonial in masthead Read it here!
Registration risk reduction test
We've published a new blog post: > Risk reduction copy Read it here!
Homepage call-to-action variant test
We've published a new blog post: > Risk reduction copy Read it here!
Revamped replies
We've published a new blog post: > Reply tracking is now automatic for sending domains, and always on for everyone. Read it here!
New API changes for Buttondown
The POST /v1/emails and PATCH /v1/emails/{id} endpoints now reject bodies that start with YAML frontmatter (a --- delimiter followed by key-value pairs)....
Custom email templates for everyone
We've published a new blog post: > Full HTML control over your email design is now available to all Professional plan users. Read it here!
Security
We've published a new blog post: > We value your data and are committed to keeping it safe and secure. Read it here!
Simplified cancellation
We've published a new blog post: > No more choosing between "pause" and "cancel" — there's just one option now. Read it here!
Ask a Nerd: Does email length affect deliverability?
We've published a new blog post: > You’d have to send fairly lengthy newsletters to run into issues. And even then, only a subset of subscribers would...
