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October 7, 2025
Sometimes, the feature requests we choose to build are not for strategic leverage nor to solve a long-standing customer need but because of whimsy. This is...
The ChatGPT for music that launched in 1994
October 3, 2025
We've published a new blog post: > Email was the user interface for the first AI recommendation engines. Read it here!
Updates from September
October 2, 2025
Write more (notes) The most visible, broadly applicable, and generally useful additions to Buttondown this month are freeform Notes fields added to...
Add UTM params to subscribers via form
September 27, 2025
UTM parameters! They're useful, and we keep making them more useful. Now, you can supply them even in slightly unconventional ways, like in the form body...
A better heuristic for undeliverable subscribers
September 27, 2025
We've tweaked how we handle consecutive soft bounces to be a little smarter. Previously, we would mark a subscriber as undeliverable if they had three...
The email list cleaning cleaning conundrum
September 26, 2025
We've published a new blog post: > The one-third rule from horticulture can apply to your email lists, too. Read it here!
We asked you who you are – here’s what we’re learning
September 26, 2025
We've published a new blog post: > A look at what we've learned about our customers from our onboarding process. Read it here!
New API changes for Buttondown
September 23, 2025
In what is the least impactful change in the history of Buttondown, we've increased the maximum length of the subject field from 1000 to 2000 characters....
We're shifting to customizable checkout flows
September 22, 2025
Hey folks! We've got a quick update about how we handle payments going forward. We're phasing out our use of Stripe's payment links internally. If you've...
Send emails based on subscriber lifecycle dates
September 20, 2025
Happy Friday (or what is left of it)! We're making it easier to send targeted emails based on when subscribers joined, upgraded, or churned. You can now send...
Track when paid subscribers churn
September 19, 2025
Quick one today! We've added a new way to track when your paid subscribers decide to move on. Every paid subscriber now has a churn date that automatically...
How to personalize your newsletter onboarding with metadata
September 19, 2025
We've published a new blog post: > It’s data about data all the way down. Read it here!
Images in newsletters: how much is too much?
September 18, 2025
We've published a new blog post: > The answer is a perennial crowd-pleaser: it depends. Read it here!
Customize gift unsubscription notifications
September 18, 2025
Hey folks! We've just shipped a small but mighty update for those of you running gift subscription promotions. You know that automatic email that goes out...
New API changes for Buttondown
September 18, 2025
We've added support for tracking and filtering by churn dates in the Subscribers API: New field The Subscriber schema now includes a churn_date field that...
Better control over the firewall
September 17, 2025
We've added some new controls to help you fine-tune how Buttondown's firewall handles IP address auditing for new subscribers. You might have noticed that...
Building a Slack-powered newsletter with Buttondown
September 17, 2025
We've published a new blog post: > Train a bot to create emails for you Read it here!
Captcha
September 16, 2025
Our hosted subscribe forums now will conditionally show CAPTCHAs to subscribers in the event that we think they are right on the edge of being spammy or...
How we welcome new customers at Buttondown
September 12, 2025
We've published a new blog post: > A look at Buttondown's new onboarding process and how we help diverse customers get started. Read it here!
Add notes to (almost) everything
September 9, 2025
Hey folks! Ever wished you could jot down quick thoughts about your subscribers, tags, or RSS feeds without reaching for a separate app? ...No? ...Okay, well...
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