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October 1, 2026

Braze's new AI agents will chat with shoppers on WhatsApp and RCS

One new platform launch today, plus three platform check-ins. Full record: https://bombycine.github.io/claude-routines/index.html

New launch — Platform tier

Braze puts AI conversational agents on WhatsApp, SMS, RCS and web chat for brands

Customer engagement/CRM platform used by consumer brands for messaging across email, push, SMS, RCS and WhatsApp.

Braze introduced Conversational Agents in beta on September 29: brand-configured AI agents that interpret inbound messages, clarify intent and reply using brand guidelines, guardrails, knowledge sources (product catalogs, FAQs) and live customer profiles. Braze pitches a concierge-style shopping agent that recommends products from purchase history and handles support 24/7. It is beta-only for now, with no named brand adopters yet.

Sources: Braze, Agile Brand Guide

Platform Watch

  • Quiq — launched Voice Assist on Sept 2 and won the SiliconANGLE TechForward CX AI category on Sept 14 (company-reported). Sources: PR Newswire, CMSWire
  • CoRover — BharatGPT named sole winner of India's national MeitY/NeGD agentic-AI assistant platform RFP on Sept 30 (company-reported). Source: CXOToday
  • Lenovo — Qira assistant expanded at IFA to more PCs, Motorola devices and a first wearable; one independent review gave it 7/10. Sources: TechPinas, Agent Finder


Consumer AI Agent Tracker tracks how real businesses are putting AI chat/agents in front of customers. New here? Read the About page — or browse the full record.

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