One newly tracked launch today, plus early feedback on Boulanger's app assistant and five platform check-ins. Full record: the site.

New launches — Enterprise

Spanish digital bank runs a generative-AI assistant on WhatsApp for customers and non-customers

One of Spain's leading digital-first banks.
Bankinter's WhatsApp assistant (live since March 3, newly added to our record) takes questions in natural language and in any language, answering from public information on the bank's website. It runs 24/7, doesn't see private account data and doesn't carry out transactions. Separately, on September 30 the bank added a natural-language assistant to its app and website that points customers to where an operation lives.
How to try it: message Bankinter's official WhatsApp numbers (listed on bankinter.com).
Sources: Bankinter, elEconomista, Press Digital

Reception updates

Boulanger's app assistant: early feedback "very encouraging," says Boulanger

Launched at the end of September 2026: the French electronics retailer says early feedback is very encouraging and reports satisfaction with the assistant, which is built to steer shoppers toward repair and longer product life rather than sales offers. This is company-reported only; no independent hands-on testing yet. Sources: Les Clés du Digital

Platform Watch

• ChatGPT — usage keeps climbing (reports of 900M weekly users in February, 1B monthly by June; ad business past a $1B run rate), but analysts warn the new Sponsored Agents pilot puts advertiser-optimized agents inside a product people see as neutral. Sources: First Page Sage, OpenAI, The Deep Dive
• Claude — Similarweb data shows claude.ai visits growing faster than any major chatbot over the year to August, with third-party estimates of about 17% of the consumer mobile chatbot market. Sources: PPC Land, Business of Apps
• Adobe — Adobe's own research finds 43% of consumers would use a brand's AI concierge, but only 19% want agents as their main way to deal with brands. Sources: CMSWire
• Dealer Inspire — its June generative-AI chat upgrade reports 132% more messages and 67.8% fewer staff escalations in pilots (vendor figures); trade commentary says the harder gap is wiring AI into inventory and pricing. Sources: DealershipNews, Dealer AI Guy
• Gubagoo — pitches its OpenAI-based Guba IQ chat layer to 8,500+ dealerships, and Audi added its chat to the US Digital Program; coverage is vendor-driven. Sources: Digital Dealer, Auto Success

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