Thanks Angus. Had to read that a couple of times to check what you meant by, "any dickhead, as above," and am sighing with relief. The art of creative brief writing is leaving breadcrumbs in every box rather than, as you say, trying to tell creatives what to do and thereby giving something that they can, and will, rebel against. Oh the games we play.
Thanks Angus. Had to read that a couple of times to check what you meant by, "any dickhead, as above," and am sighing with relief. The art of creative brief writing is leaving breadcrumbs in every box rather than, as you say, trying to tell creatives what to do and thereby giving something that they can, and will, rebel against. Oh the games we play.