This newsletter is about topics related (sometimes loosely, sometimes tightly) to brand strategy.

Brand strategy is what I do, mostly for b2b and service businesses.

I help my clients find their irresistible truth. The irresistible truth is why good customers keep coming back. It’s why they recommend a brand to other people. For b2b and service brands, the irresistible truth is as much about style as it is about substance.

I describe my style as Lowfalutin. It’s a slightly pretentious way of saying unpretentious. Lowfalutin is more falutin than Nofalutin. It's low frills rather than no frills. Frills used sparingly for effect.

(Nofalutin sounds like a Big Pharma trademark.)

Talking of trademarks, Lowfalutin® is a registered trademark of the company through which I provide my services.

So is “Your irresistible truth and how to tell it®.”

Here are past editions of the newsletter.

This is the most read and most widely shared edition.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Bluesky.