Lowfalutin

Lowfalutin is a sideways look at brand strategy & creativity. You can read around these subjects as I write around them. Hopefully useful. Occasionally topical. Often lateral, askance, or tangential.

Lowfalutin is also a slightly pretentious way of saying unpretentious. However, it's more falutin than nofalutin. It's low frills rather than no frills. Eighty percent clarity, twenty percent whimsy. It's highfalutin with the pretentiousness stripped out but the flair left in. That's the idea anyway. You will be the judge of that, but only if you subscribe...

Lowfalutin® is also a registered trademark of the company through which I provide my services.

Here are the past editions.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Mastodon.