Lowfalutin

A newsletter about brand strategy and related topics.

I post every two or three weeks.

Brand strategy is what I do for a living, mostly for b2b and service businesses.

Lowfalutin is a slightly pretentious way of saying unpretentious. It’s less falutin than hifalutin, but a bit more falutin than nofalutin.

(Nofalutin sounds like a Big Pharma trademark don’t you think?)

Talking of trademarks, Lowfalutin® is a registered trademark of the company through which I provide my services.

Here are past editions of the newsletter.

This is the most read and most widely shared edition: lessons from five years of independent consulting.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Bluesky.