Lowfalutin is mostly about brand strategy & creativity. I use the newsletter to think out loud and share what I learn as I work with b2b and service businesses to make their shop windows work hard. The work includes positioning, messaging, and verbal identity.

I help my clients find their irresistible truth. This is as much about style as substance. You’ll read a lot about truth and style in my posts.

I describe my style as Lowfalutin. It’s a slightly pretentious way of saying unpretentious. However, lowfalutin is not nofalutin. It's low frills rather than no frills. Eighty percent clarity, twenty percent whimsy. It's highfalutin with the pretentiousness stripped out but the playfulness left in. That's the idea anyway. You can be the judge of that, but only if you subscribe...

Lowfalutin® is also a registered trademark of the company through which I provide my services.

So is “Your irresistible truth and how to tell it®.”

Here are the past editions.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Bluesky.