This newsletter is about brand strategy and related topics. Brand strategy is what I do, mostly for b2b and service businesses. I write to think out loud and share what I learn.

My clients are very good at what they do, but not so good at making it obvious. I help them find their irresistible truth. A brand’s irresistible truth is the reason why its customers keep coming back, and why they recommend it to other people. And it’s as much about style as it is about substance.

I describe my style as Lowfalutin. That’s a slightly pretentious way of saying unpretentious. Lowfalutin is more falutin than nofalutin. It's low frills rather than no frills.

Lowfalutin® is also a registered trademark of the company through which I provide my services.

So is “Your irresistible truth and how to tell it®.”

Here are the past editions.

I'm Phil by the way. Hello.

Here I am on LinkedIn.

And here I am on Bluesky.