We often ask about “what does success look like” and KPIs when it comes to brands. This begs the question of “what does success look like for me”. I gave my bank a talking-to the other day when they assumed that I was measuring success in monetary terms as a self-employed person.
We often ask about “what does success look like” and KPIs when it comes to brands. This begs the question of “what does success look like for me”. I gave my bank a talking-to the other day when they assumed that I was measuring success in monetary terms as a self-employed person.