Archive • Full Disclosure from Who Targets Me • Buttondown

Less than 30 days to go...

October 7, 2024

🇺🇸 CNN: MUSIC STARTS, HUGE TEXT APPARENTLY MADE OF MARBLE SWEEPS IN. "AMERICA DECIDES". 🇺🇸

Two billion ads.

What we saw in GE2024.

Standing for attention: minor parties in the spotlight

Clarity of thought in digital campaigning reveals likely winners and losers

Not winning here, there or anywhere

The Tory paid digital campaign is losing to Labour in every possible way.

The Tory Digital Strategy: Going, going, gone?

The party's approach to digital looks cooked. What's next?

How it started and how it's going

The first 24 hours of the '24 election.

Who's targeting May?

The window for an early election is closing. Do the parties' ads tell us whether it's likely to happen?

The Academics Issue

February 14, 2024

What do Professors of politics want to learn about the election in 2024?

What did Rishi Sunak spend £42,093 on for Christmas?

January 3, 2024

A lot of Facebook is ads is what. But what do they mean?

GE2024 is going to be a *really* digital election.

November 26, 2023

The new election spending limits will mean ads. Lots of ads.

Can we protect elections from artificial intelligence?

October 27, 2023

Of course we can, but we should focus on elections, not AI.

It's by-election season

October 5, 2023

The SNP are back and the Tories are replaying Uxbridge (but are they missing a trick?).

Interview: Craig Elder

September 12, 2023

Can the Tories squeak a win in 2024 by copying what they did in 2015?

Interviewing the AI candidate

In Selby and Ainsty, one candidate is asking constituents to put their faith in AI to try and close the gap between what they might want and what MPs actually do.

How to win a by-election

A conversation with someone who's been there and done that, as well as what we're seeing in the four current by-election campaigns.

Labour's election strategy (in postcodes)

What do 2,329 postcodes tell us about how Labour hopes to win in 2024?

2024 Predictions: Benedict Pringle

Benedict runs politicaladvertising.co.uk, which regularly reviews political ad campaigns in the UK and beyond. He works in advertising.

Interview: James Ball

"We’re all on Twitter as much as ever."

Election 2024 Interview: Teddy Goff

The first in an occasional series of interviews with people with something to say about what campaigns should do in 2024.

Local elections: The final week in ads

What the parties have been saying and who they've been saying it to

Why don't council candidates run more ads?

Digital ads democratise campaigning, right? Right?

Should campaigns use AI?

They could, but there are plenty of reasons not to.

When is an "ad" not an "ad"?

Answer: When it's a tweet... and why that matters

Are the Tories showing signs of life?

After months of near silence, they're buying ads again...

Full Disclosure / Launching in March

November 10, 2022

Who Targets Me's monthly newsletter on who's doing what in UK digital politics.