The Viroqua Public Record: July 7, 2026
"Exploring digital tourism and updating event grant guidelines in Viroqua's City Hall!"
Your plain-English guide to what's happening at City Hall
The Big Takeaway
The Viroqua Tourism Commission is bringing in a presenter to explore digital tourism — essentially using online tools, apps, and virtual experiences to attract visitors to the area. Michael Browne will walk the commission through what digital tourism is, how it works, and what it could mean for Viroqua's visibility to potential visitors. If you run a local business that depends on tourist traffic — a shop on Main Street, a B&B, a restaurant — this conversation could shape how the city markets itself going forward.[1]
Money Watch
The commission will discuss updated guidelines and application for Tourism Event Grants — the small grants the city offers to help fund events that bring visitors (and their wallets) to town. If you've ever organized a festival, fundraiser, or community event and wondered whether the city might chip in, the new guidelines could change what qualifies and how much is available. No dollar figures are on the table yet, but any changes to the grant program directly affect which local events get city backing.[1]
Coming Up
Tourism Commission Meeting
Meeting at City Hall Lower-Level Community Room (124 W. Decker St.). There are two public comment periods, one at the start and one before adjournment, so you'll have a chance to speak up if you have thoughts on how Viroqua markets itself to visitors or how event grants should work.
The commission will also set its next meeting date at this session, so check back if you can't make this one.[1]
The Quick Rundown
Digital Tourism Presentation: Michael Browne will present on digital tourism — think interactive maps, virtual tours, social media strategies, and online platforms that help small towns compete for tourist attention against bigger destinations. This is an informational presentation, but it could lead to action items down the road.[1]
Tourism Event Grant Updates: The commission may vote on revised grant guidelines and a new application form. If you've applied for one of these grants before (or been turned down), the updated rules are worth watching.[1]
City Report: City staff will give a general update to the commission. No specifics listed, but this is typically where commissioners hear about ongoing projects, visitor numbers, or coordination with other city departments.[1]
One More Thing
This meeting is at 10 A.M. on a Wednesday, which is a notably weekday-morning time slot. If you've ever wondered why you never seem to catch these meetings, that's probably why. The Tourism Commission — chaired by Cyndy Hubbard, with members Richard Loomis, Steve Campbell, Randy Skinner, and Brian Wrobel — keeps business-hours schedules. Worth noting if you want to show up for that public comment period.[1]
Sources
The Viroqua Public Record is an independent community summary of public meetings. It is not affiliated with the City of Viroqua.