This is Uncommon Practice
Hello. This is Uncommon Practice.
Hey there!
Today, we finally have a public home. And you’re the first to see it.
For years, we’ve helped others clarify their story. Doing it for ourselves turned out to be harder than expected. But also more energizing than expected. Today, a humble one-pager is our first attempt to put that story into the world.
So what’s it about? Well...
We’re a creative studio helping brands and cultural institutions show up with personality in the digital age.
We dive deep into brand, then express it through storytelling, design and emerging tech. The result is future-forward, ambitious and effective work.
We'll push past safe and seen solutions until something meaningful, wondrous and unexpected emerges. Always one hundred percent you.
That's Uncommon Practice.
This mini-launch may not seem much. But it's a first step that is pretty exciting for us. Because finally, we really exist.
And we added a little experiment: when you're on it, you'll see who else is online with you. Not as another cursor, but as a human finger pointing. In the end it's the thing computer cursors originally were meant to replace. We think it's fun :)
Now take a look, move your cursor fiercely and stay a while.
But then hit reply. Would love to hear from you.
Onwards,
Thomas Byttebier
Ps. Thanks for subscribing. In October we’re kicking off our newsletter for real. Expect insights and experiments mixing brand, design and new tech. And the occasional behind-the-scenes of Uncommon Practice. We promise you’ll always be the first to know.