The sense of self is an emergent phenomenon of evolution. By creating the a dualistic perspective between sense of self and the rest of reality it enables life forms of higher complexity, with better chances to survive.
E: A dog, fights to survive, and it cares for its puppies. It can do that because there is boundaries for what to care or not, the sense of self, an ego.
Then humans come along with their conceptualization capacities. Now at this sense of self, we give it a name (“I”) and we construct all language around it. Is such a powerful construct that humans are dependent on it for survival. We no longer conceive ourselves without it, and the dynamics of our culture just reenforces it all the time…