America’s new sweetheart and Norway’s renowned football star Erling Haaland takes the spotlight in the FIFA World Cup 2026 after the team’s nearly three- decade long hiatus, not only for his skill and brutal performance, but also because of his unique fashion taste. Haaland, one of the most reputable players in the globe, is now known for his collection of Hermés bags, including custom Birkins. However, it was Tik-Toker and stylist Jack Savoie who publicized the impressive collection in a video that went viral, reaching around 16 million views. He walked his followers through the rare pieces, one of them being the special edition Hermés HAC “Endless Roads”. This extraordinary design features aqua, navy and soft grey patchwork, forming a mountainous road comparable to Norway’s own ranges. Savoie highlights the leather trimmed accents in two of his Birkins, showing a particular love for mixed textures. The football player is also seen with Hermés Birkin HAC Rock— an edgier limited edition, biker inspired piece with studs and bold hardware, showcasing the diversity of his collection. These bags, produced in limited numbers while crafted in premium  Hermés skins like Togo, Clemente and Swift, show just how far Haaland’s range as a collector really extends. The unique and glamorous designs of his bags create a beautiful painting illustrating his vision for fashion. Between different textures and silhouettes, identity and freedom is found. 

His enthusiasm for fashion opens a new conversation within male-centered spaces where acceptance for laxer gender norms can flourish. 

Modern day generic masculinity revolves around prominent male figures, creating crushing standards that can confine men to certain subsets of fashion. When influential men like Haaland embrace "feminine" clothing choices such as handbags, it allows for the liberation and normalization of self-expression.Instead of catering to a cage built for a specific gender or any of the societal constructs we have upheld for thousands of years, Haaland’s distinctive taste displays how open and unafraid he is to explore what he loves, regardless of where it comes from or what it’s “supposed” to say about him.His confidence in embracing more traditionally feminine accessories, like the Birkin bags or bringing the hilarious raccoon from the United States back to his home in Norway, really represents how comfortable he is in being curious about learning from other cultures, while expressing himself authentically. More people should embrace fashion, along with the freedom that comes from building your own personal style. 

Spotted at the Dolce & Gabbana’s Alta Sartoria show in Sicily, an exclusive couture event with this year's focus on menswear; Haaland, as always, came dressed to the nines. This show-stopping appearance opens a door for more men to see that dressing well doesn’t have to mean dressing boring. As Dolce & Gabbana would’ve said: “Celebra il glamour e la sensualità senza scuse. Men’s sense of identity and their confidence in themselves could improve if more of them felt free to be fashionable without fear of self-imposed judgement”. 

“ Vivi in ​​modo autentico e mostrati come la diva più alla moda che c'è: sii come Haaland.” 

“Live authentically and show yourself as the most fashionable diva: be like Haaland.”