AMoM: A benefit in support of artists & arts workers impacted by the LA fires
AMom is a t-shirt—a detournement of sorts created by designer Nolen Strals for moms like Sarah Hromack, principal of strategic consultancy Soft Labor—and a send-up of MoMA’s iconic logo, found splashed across a wide array of souvenir objects including streetwear spotted around NYC and beyond. Order yours here.
100% of the proceeds generated by the sales of the AMoM t-shirt will directly benefit artists and art workers impacted by the Los Angeles fires through a donation to the Help LA’s Artists and Art Workers Start Over GoFundMe fund recently established by a consortium of LA art workers, Grief & Hope, and featured across the Internet and in ArtNews. Order now!
So many of our friends and colleagues have lost their homes, studios, and life’s work. We hope this art world parody will bring levity and healing in the form of cold, hard cash. Have you ordered yet?
Details: Pre-orders for this t-shirt—which, incidentally, are printed on the same Champion stock MoMA uses—will run through January 26th and ship shortly thereafter through our trusted collaborator Method Ink. Those who purchase the AMoM t-shirt will receive a receipt confirming our donation to Grief & Hope’s GoFundMe campaign. Remember: 100% of the proceeds go to those impacted by the LA fires. We’re not taking a cut!
Here’s that order link again! Yes, links are annoying. So is losing everything you own.
About Us: Independent designer Nolen Strals (former partner at Post Typography and singer in punk band Double Dagger) and Sarah Hromack (founder of Soft Labor; formerly of the Pratt Institute, the Whitney, and NYU) are two longtime creative comrades who met as students at the Maryland Institute, College of Art back in the late 1990s—a time ripe with biting design and subversive irony in now-legendary forms including magazines like Adbusters, Sassy, Bitch, COLORS, and The Wire, Oliverio Tosconi’s campaigns for Bennetton, and anything Glenn O’Brien touched. We’re not taking our Doc Martens off anytime soon and you shouldn’t, either.
The press release for this project, including high-res images, lives here, in Google Drive.
Soft Labor, is a newsletter about visual culture written by Sarah Hromack-Chan principal of Soft Labor, an advisory that provides digital and operational strategy to organizations, artists, and designers. Please share this newsletter and subscribe.
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