AMoM: A benefit in support of artists & arts workers impacted by the LA fires
AMom is a t-shirt—a detournement of sorts created by designer Nolen Strals for moms like Sarah Hromack, principal of strategic consultancy Soft Labor—and a...
Happy New Year from Soft Labor
2024 — a Dragon year, in the lunar calendar — was a true banger. (In short: I moved, married, and changed my name! I also adopted a dog.) Otherwise, Soft...
Issue 30: On Minding Your Own Business (a review of Adrian Tomine’s “Q&A”)
Soft Labor, is a newsletter about visual culture written by Sarah Hromack, principal of Soft Labor, an advisory that provides digital and cultural strategy...
Issue 29: A Black Friday Reverie
Soft Labor, is a newsletter about visual culture written by Sarah Hromack and published by her consultancy, Soft Labor, which provides digital and cultural...
Issue 28: On Metalabel (a review of "The Dark Forest Anthology of the Internet")
Soft Labor, is an occasional newsletter about visual culture written by Sarah Hromack and published by her consultancy, Soft Labor. Soft Labor is a reader-...
A Soft Launch for Soft Labor LLC (and a question)
A Soft Launch for Soft Labor LLC (and a question) Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Soft Labor...
Issue 27: A Clickbait PSA
Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Soft Labor is a reader-supported publication and I invite...
Issue 26: Are You Experienced?
Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Related/Unrelated is a highly heterogeneous, link-heavy...
Issue 25: Related/Unrelated (NYC Snow Day Edition)
Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Related/Unrelated is a highly heterogeneous, link-heavy...
Issue 24: Artistic Legacy and AI
Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Related/Unrelated is a highly heterogeneous, link-heavy...
Issue 23: Where Taste Comes From (a review of Kyle Chayka's "Filterworld")
Soft Labor, is an occasional newsletter about trends in visual culture written by Sarah Hromack. Related/Unrelated is a highly heterogeneous, link-heavy...
New Year, New Platform
Substack has a Nazi problem
Issue 22: “Authenticity” is the word
a personal update
Issue 21: Related/Unrelated
In the Mood for Fall
Issue 20: Related/ Unrelated
The Summer Slide
Issue 19: Related/Unrelated
Yu and Me forever in a summer of (artificially intelligent) heat
Welcome New Subscribers
Summer Sale! 20% off annual subscriptions
Issue 18: Art isn't a Gadget
Enter the Apple Vision Pro
Issue 17: Related/Unrelated
Calling all Creative Directors!
Issue 16: Related/Unrelated
cyberfeminist catwalks?
Issue 15: Greetings from La La Land
flashback to Broome Street
Issue 14: Related/Unrelated
Wearables, fuccbois, and the Best Show Ever
Issue 13: Girls, Girls, Girls
from Kate Moss to "cluttercore"
Issue 12: Related/Unrelated
Some notes on A.I. Aesthetics
Issue 11: A note on Subscriptions
Welcome to Soft Labor 2.0
Issue 10: LinkedOut
Girl boss bye-bye
Issue 9: Happy New Year
behind on everything, by design
Issue 8: Crypto Visibility
NFTs in the age of precarity
Issue 7: Augmented Reality
Visualizing war in 2022
Issue 6: Feel! Feel! Feel!
Vibing in a time of war
Issue 5: Slow Trends
Welcome back, people
Issue 4: Gearing Up
How Our Wants Became Our Pandemic Needs
Issue 3: Late Pandemic Aesthetics
What some things look like now, on-screen and off
Issue 2: Our Style, Our Selves
Where does our personal style come from — and how do we remember that place?
Issue 1: Zooming Through
Is the Zoom boom just another form of digital narcissism?