Long time readers know I love a good 2x2. After all, two of my most read blog posts feature them; one here on sippey.com, and one that’s been unceremoniously deleted from blog.twitter.com. LOL.
Which is why I absolutely LOVED Noah Brier’s deep dive into the history of the 2x2 at Why is this Interesting. From Igor Ansoff at RAND, to Boston Consulting Group to Clayton Christensen’s passionate defense of the form in 1997, Brier lays it all out.