Archive (Page 2) • Signal by The Podosphere • Buttondown

Signal #23: Podcast advertising just hit a 12-year high. Here's what else moved today.

July 14, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #23 · Tuesday, July 14, 2026 · 3 min read Podcast advertising just...

Signal #22: Megaphone switches ad servers Friday. VAST tags are dead.

July 13, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 022 · Monday, July 13, 2026 · 3 min read Megaphone publishers wake up...

Signal #21: Podcast advertisers are funding the wrong shows. Triton’s data shows the gap.

July 10, 2026

📡 SIGNAL The Podosphere’s daily intelligence brief for podcast industry operators. Issue #21 · Friday, July 10, 2026 · 3 min read Triton Digital just...

Signal #20: YouTube just passed Spotify in the UK. Video's winning everywhere.

July 9, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 020 · Thursday, July 9, 2026 · 3 min read YouTube just overtook...

Signal #19: Spotify just opened Amazon's $60B DSP to podcast ads

July 8, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #19 · Tuesday, July 08, 2026 · 3 min read Spotify just handed...

Signal #18: Spotify for Creators just posted its worst month since 2021.

July 7, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #18 · Tuesday, July 7, 2026 · 3 min read Spotify spent years...

Signal #17: Spotify just opened its podcast ad inventory to Amazon DSP.

July 6, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #17 · Monday, July 6, 2026 · 3 min read Programmatic podcast...

Signal #16: The Podcast Atlas is here. 73% of listeners follow creators, not formats.

July 3, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #16 · Friday, July 3, 2026 · 3 min read The biggest research release...

Signal #15: Overcast is up 28%. Spotify podcast listening is down 26%.

July 2, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 015 · Thursday, July 2, 2026 · 3 min read The June listening data from...

Signal #14: Riverside just rebuilt everything. And ARM just sold.

July 1, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 014 · Wednesday, July 1, 2026 · 3 min read Riverside 2.0 ships today —...

Signal #13: Podcast ads are the most-skipped format. 60% of listeners still convert.

June 30, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 013 · Tuesday, June 30, 2026 · 3 min read Here's the number your...

Signal #11: YouTube drives 40% of podcast discovery. The Podcast Atlas maps the gap.

June 29, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #11 · Friday, June 26, 2026 · 3 min read The industry keeps funding...

Signal #13: Audiences follow creators, not formats. The Podcast Atlas has the receipts.

June 29, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 013 · Monday, June 29, 2026 · 3 min read Sounds Profitable dropped its...

Signal #10: Trailers drive just 3% of podcast discovery. New research maps where listeners actually are.

June 25, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #10 · Thursday, June 25, 2026 · 3 min read The podcast industry just...

Signal #9: The first pixel-based proof that podcast ads actually convert.

June 24, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #9 · Wednesday, June 24, 2026 · 3 min read Magellan AI just...

Signal #8: Netflix’s podcasts are ‘low engagement.’ Read the actual numbers.

June 24, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 008 · Tuesday, June 23, 2026 · 3 min read Netflix's internal sources...

Signal #7: 2.29% response rate. 10% site-to-lead. The podcast ad benchmarks are finally here.

June 22, 2026

# 📡 SIGNAL **The Podosphere's daily intelligence brief for podcast industry operators.** *Issue #7 · Monday, June 22, 2026 · 3 min read* --- Podcast...

Signal #6: YouTube is now podcasting's front door. New data proves it.

June 19, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #6 · Friday, June 19, 2026 · 3 min read Sounds Profitable just...

Signal #5: YouTube just joined AMP. Podcast measurement will never be the same.

June 18, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #5 · Thursday, June 18, 2026 · 3 min read YouTube just showed its...

Signal #4: Two companies solved episode-level brand suitability on the same day.

June 18, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #4 · Wednesday, June 17, 2026 · 3 min read The ad-tech stack just...