Archive • Signal by The Podosphere • Buttondown

Signal #46: measurement finally catches up

October 23, 2026

IAB Tech Lab finalized its v2.3 measurement guidelines while Podscribe closed a long-standing gap in HLS ad tracking, both signs that the industry's

Signal #45: Substack and beehiiv both reach for podcast ad dollars

October 22, 2026

Two platforms moved on podcast monetization within a day of each other: Substack previewed dynamic ad insertion and sponsorship marketplaces, while beehiiv

Signal #44: the super spenders propping up your ad revenue

October 21, 2026

A thin slice of listeners drives most podcast ad spend, Spotify puts a price on fandom, and the podcast audience's party lines keep blurring ahead of the

Signal #43: fans trust hosts like friends

October 15, 2026

A Wondery-backed trust study, a Nielsen reach report and a Triton Digital data deal all point the same direction: audio buyers want proof of connection and

Signal #42: Audioboom bets on M&A as Apple's Homeview locks out rival podcast apps

October 15, 2026

Audioboom posted record Q3 numbers and signaled it's ready to buy. Apple, meanwhile, is building a new living-room screen that only plays its own podcast

Signal #41: Geography beats gender in podcast ad targeting

October 13, 2026

New data from Podscribe complicates how buyers think about podcast targeting, while a Westwood One study shows podcasts trailing badly on cost per

Signal #40: Ad load hits a flashing yellow light

October 9, 2026

The ad-load math is starting to bite just as money keeps flooding in: podcast listeners are telling researchers they've had enough spots, even as global ad

Signal #39: Libsyn puts ad slots in the RSS feed

October 7, 2026

Libsyn is putting ad inventory data straight into RSS feeds, a small technical move that points at a bigger push to make podcast ad slots machine-readable

Signal #38: a fiction network blames ad shifts and closes

October 5, 2026

Two ad-era casualties and a research webinar point the same direction today: the podcast advertising model that built the last six years is wobbling, and

Signal #37: Netflix cracks podcast top 3 in year one

October 4, 2026

Netflix's first-year podcast push and a shrinking native-app share dominate today's numbers, while measurement fragmentation keeps costing the industry

Signal #36: SiriusXM podcast revenue is up 30%.

July 31, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #036 · Friday, July 31, 2026 · 3 min read SiriusXM's podcast revenue...

Signal #35: 87% of newsletter subscribers say it leads them to listen.

July 30, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #35 · Thursday, July 30, 2026 · 3 min read The platform race gets...

Signal #33: 1 in 50 programmatic ads may be mislabeled.

July 28, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #33 · Tuesday, July 28, 2026 · 3 min read Programmatic podcast ads...

Signal #29: An app is eating your ad impressions. Your analytics won't show it.

July 22, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #29 · Wednesday, July 22, 2026 · 3 min read An app just started...

Signal #28: Podcast measurement just got its first update in 17 months.

July 21, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #28 · Tuesday, July 21, 2026 · 3 min read Podcast measurement...

Signal #27: YouTube overtook Spotify for podcast viewing. 700M hours/month on TV screens.

July 20, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 027 · Monday, July 20, 2026 · 3 min read WARC's annual YouTube report...

Signal #26: 90% of podcast listeners choose audio. YouTube just passed Spotify in the UK.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 026 · Friday, July 17, 2026 · 3 min read Audio is still where the...

Signal #25: YouTube earns advertisers $40bn a year. TikTok is about to pass it.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 025 · Thursday, July 16, 2026 · 3 min read Podcast ad targeting just...

Signal #25: Netflix has the podcast data. It's hiding it.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 025 · Thursday, July 17, 2026 · 3 min read Netflix just published six...

Signal #24: Listeners said AI voices were human 61% of the time.

July 15, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #24 · Wednesday, July 15, 2026 · 3 min read Two independent studies...