Archive (Page 2) • Signal by The Podosphere • Buttondown

Signal #13: Podcast ads are the most-skipped format. 60% of listeners still convert.

June 30, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 013 · Tuesday, June 30, 2026 · 3 min read Here's the number your...

Signal #11: YouTube drives 40% of podcast discovery. The Podcast Atlas maps the gap.

June 29, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #11 · Friday, June 26, 2026 · 3 min read The industry keeps funding...

Signal #13: Audiences follow creators, not formats. The Podcast Atlas has the receipts.

June 29, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 013 · Monday, June 29, 2026 · 3 min read Sounds Profitable dropped its...

Signal #10: Trailers drive just 3% of podcast discovery. New research maps where listeners actually are.

June 25, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #10 · Thursday, June 25, 2026 · 3 min read The podcast industry just...

Signal #9: The first pixel-based proof that podcast ads actually convert.

June 24, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #9 · Wednesday, June 24, 2026 · 3 min read Magellan AI just...

Signal #8: Netflix’s podcasts are ‘low engagement.’ Read the actual numbers.

June 24, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 008 · Tuesday, June 23, 2026 · 3 min read Netflix's internal sources...

Signal #7: 2.29% response rate. 10% site-to-lead. The podcast ad benchmarks are finally here.

June 22, 2026

# 📡 SIGNAL **The Podosphere's daily intelligence brief for podcast industry operators.** *Issue #7 · Monday, June 22, 2026 · 3 min read* --- Podcast...

Signal #6: YouTube is now podcasting's front door. New data proves it.

June 19, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #6 · Friday, June 19, 2026 · 3 min read Sounds Profitable just...

Signal #5: YouTube just joined AMP. Podcast measurement will never be the same.

June 18, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #5 · Thursday, June 18, 2026 · 3 min read YouTube just showed its...

Signal #4: Two companies solved episode-level brand suitability on the same day.

June 18, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #4 · Wednesday, June 17, 2026 · 3 min read The ad-tech stack just...

Signal #3: 812 million hours. Podcasting isn't a niche anymore.

June 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #3 · Monday, June 16, 2026 · 3 min read Edison Research just...

Signal #2: Fox just paid $22B for Roku. Here's what every podcast operator needs to know.

June 15, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #2 · Monday, June 15, 2026 · 3 min read Fox Corporation is paying...

Signal #1: Spotify just redefined "play." The industry may follow.

June 12, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #1 · Thursday, June 12, 2026 · 3 min read The measurement question...