Archive • Signal by The Podosphere • Buttondown

Signal #36: SiriusXM podcast revenue is up 30%.

July 31, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #036 · Friday, July 31, 2026 · 3 min read SiriusXM's podcast revenue...

Signal #35: 87% of newsletter subscribers say it leads them to listen.

July 30, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #35 · Thursday, July 30, 2026 · 3 min read The platform race gets...

Signal #33: 1 in 50 programmatic ads may be mislabeled.

July 28, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #33 · Tuesday, July 28, 2026 · 3 min read Programmatic podcast ads...

Signal #29: An app is eating your ad impressions. Your analytics won't show it.

July 22, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #29 · Wednesday, July 22, 2026 · 3 min read An app just started...

Signal #28: Podcast measurement just got its first update in 17 months.

July 21, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #28 · Tuesday, July 21, 2026 · 3 min read Podcast measurement...

Signal #27: YouTube overtook Spotify for podcast viewing. 700M hours/month on TV screens.

July 20, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 027 · Monday, July 20, 2026 · 3 min read WARC's annual YouTube report...

Signal #26: 90% of podcast listeners choose audio. YouTube just passed Spotify in the UK.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 026 · Friday, July 17, 2026 · 3 min read Audio is still where the...

Signal #25: YouTube earns advertisers $40bn a year. TikTok is about to pass it.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 025 · Thursday, July 16, 2026 · 3 min read Podcast ad targeting just...

Signal #25: Netflix has the podcast data. It's hiding it.

July 17, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 025 · Thursday, July 17, 2026 · 3 min read Netflix just published six...

Signal #24: Listeners said AI voices were human 61% of the time.

July 15, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #24 · Wednesday, July 15, 2026 · 3 min read Two independent studies...

Signal #23: Podcast advertising just hit a 12-year high. Here's what else moved today.

July 14, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #23 · Tuesday, July 14, 2026 · 3 min read Podcast advertising just...

Signal #22: Megaphone switches ad servers Friday. VAST tags are dead.

July 13, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 022 · Monday, July 13, 2026 · 3 min read Megaphone publishers wake up...

Signal #21: Podcast advertisers are funding the wrong shows. Triton’s data shows the gap.

July 10, 2026

📡 SIGNAL The Podosphere’s daily intelligence brief for podcast industry operators. Issue #21 · Friday, July 10, 2026 · 3 min read Triton Digital just...

Signal #20: YouTube just passed Spotify in the UK. Video's winning everywhere.

July 9, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 020 · Thursday, July 9, 2026 · 3 min read YouTube just overtook...

Signal #19: Spotify just opened Amazon's $60B DSP to podcast ads

July 8, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #19 · Tuesday, July 08, 2026 · 3 min read Spotify just handed...

Signal #18: Spotify for Creators just posted its worst month since 2021.

July 7, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #18 · Tuesday, July 7, 2026 · 3 min read Spotify spent years...

Signal #17: Spotify just opened its podcast ad inventory to Amazon DSP.

July 6, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #17 · Monday, July 6, 2026 · 3 min read Programmatic podcast...

Signal #16: The Podcast Atlas is here. 73% of listeners follow creators, not formats.

July 3, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. Issue #16 · Friday, July 3, 2026 · 3 min read The biggest research release...

Signal #15: Overcast is up 28%. Spotify podcast listening is down 26%.

July 2, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 015 · Thursday, July 2, 2026 · 3 min read The June listening data from...

Signal #14: Riverside just rebuilt everything. And ARM just sold.

July 1, 2026

📡 SIGNAL The Podosphere's daily intelligence brief for podcast industry operators. EP. 014 · Wednesday, July 1, 2026 · 3 min read Riverside 2.0 ships today —...