Sometime around 2012 I had this idea for a brand name. A brand name that would define the type of design I liked and believed in. I believe in good iterations. There comes a time when something is designed to get a redesign. That process gives me a mental high. I could read about redesigns all day and everyday. It's my medication. And one mission of a redesign is to make something simpler or easier to understand. That's why I call this brand: Resimplify.
Resimplify isn't just about redesigning logos or apps. It's much more! It's about redesigning how we live, how we work, and the things we make.