Handheld computing aka 'smart' phones supercharged digitizing any business that wanted to scale sales, or seek operational efficiencies. Vision and experimentation skills were critical to moving from the pre-digital state of things to managing these new assets. Pre-digital execs (in non Tech companies) could get there faster by hiring designers.
It is hard to remember that there was a time when 'e-business' was seen as an experiment, not a core competency. Now we have a generation of execs, across all functions, who understand digital, and see continuous experimentation as an imperative to growth and customer relationships.
Design is an essential ingredient (salt/pepper/ tajin) for future business success. Building an org model with aligned cross functional teams to 'sense & respond & collaborate' at speed is the ultimate enterprise design problem. I'm thinking you and Kristin could take on Org Design for Businesses / Business Design for Orgs as a next evolution :)
Love your line of thinking Peter.
Handheld computing aka 'smart' phones supercharged digitizing any business that wanted to scale sales, or seek operational efficiencies. Vision and experimentation skills were critical to moving from the pre-digital state of things to managing these new assets. Pre-digital execs (in non Tech companies) could get there faster by hiring designers.
It is hard to remember that there was a time when 'e-business' was seen as an experiment, not a core competency. Now we have a generation of execs, across all functions, who understand digital, and see continuous experimentation as an imperative to growth and customer relationships.
Design is an essential ingredient (salt/pepper/ tajin) for future business success. Building an org model with aligned cross functional teams to 'sense & respond & collaborate' at speed is the ultimate enterprise design problem. I'm thinking you and Kristin could take on Org Design for Businesses / Business Design for Orgs as a next evolution :)