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👏👏👏 I don't think the industry wants to hear this. But I for myself, find this extremely on point, and something I haven't figured out how to actually handle in my career. Quality craft is an output not the outcome. But I keep running into the expectations that it is the outcome, and most certainly feel I've failed myself to show that, seeing as I'm hitting that wall again and again... 🤔 I think we need to rework, rethink, re-problematise our value propositions at individual and industry level. I keep thinking, I, we, need to turn around and use our skills to solve our own problems urgently. Like, put on our own oxygen masks and then only look at everything and everyone else again.

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