͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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#### Editor’s note
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[Creating a dedicated speed team](https://calibreapp.com/blog/site-speed-improvement-framework) might be one of the first steps in a web performance journey. Your newly established team can identify areas for improvement and deliver measurable results. There’s a catch, though.
If we silo web performance work to a limited group of people, their positive impact will be short-lived. Without prioritising speed at an organisational level—setting transparent goals and spreading awareness, someone in a completely different department can undo any gains with one decision. Why? They might not know speed is a consideration.
Just like employees rally behind a company mission or values, we all need to rally behind web performance.
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Karolina
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#### What’s Performance newsletter?
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Performance Newsletter is a fortnightly mailing by [Calibre](https://calibreapp.com), featuring web performance tools, talks and resources.
Don’t worry—we don’t spam. If you’d like to leave, [unsubscribe]() at any time. Suggest content [here](mailto:[email protected]).
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# Articles
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### [Lighthouse User Flows](https://web.dev/lighthouse-user-flows/)
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[Brendan Kenny](https://twitter.com/brendankenny)
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Lighthouse has a new API that allows testing multiple scenarios that were difficult to measure before. Now, you can test speed during interactions with the page (not only during load) with a warm cache and over time, highlighting issues that might not have shown up in lab testing before. Give it a go!
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### [Web Almanac 2021: Performance](https://almanac.httparchive.org/en/2021/performance)
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[Sia Karamalegos](https://twitter.com/TheGreenGreek)
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Another yearly performance chapter of Web Almanac is out! Dive into Core Web Vitals statistics driven by Chrome User Experience Report to see how the shape of global page speed has changed.
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# Case Studies
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### [Improving Core Web Vitals on the Mail.ru home page resulted in an average 10% increase in conversion rates](https://web.dev/mailru-cwv/)
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[Denis Stasyev](https://github.com/denisstasyev) & [Sven May](https://github.com/Svenmay)
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Learn how the team at Mail.ru identified the most significant Core Web Vitals issues and delivered a 60% improvement in the 75th percentile in Cumulative Layout Shift.
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### [Improving The Performance Of Wix Websites](https://www.smashingmagazine.com/2021/11/improving-performance-wix-websites-case-study/)
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[Dan Shappir](https://twitter.com/DanShappir)
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Introducing performance monitoring to your organisation can be tough. But even when we succeed, effective speed tracking is still not an easy task. Learn about the most common mistakes to avoid making them in your teams. They are not what you think.
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# Tools
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### [lite-youtube Web Component Goes 1.0, Offers More Features](https://justinribeiro.com/chronicle/2021/11/18/lite-youtube-web-component-goes-1.0-offers-more-features/)
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[Justin Ribeiro](https://twitter.com/justinribeiro)
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Use [lite-youtube](https://github.com/justinribeiro/lite-youtube) web component to embed YouTube videos in a performant way, now with more features and settings.
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# New in Calibre
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### [Release Notes: October](https://calibreapp.com/blog/release-notes-oct-2021)
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Here’s our monthly roundup of what was released in October: Zapier integration, free tool to check Core Web Vitals assessment and more.
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