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#### Editor’s note
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In my work, I often elaborate on different reasons for investing in web performance. Frequently, this reasoning is business-driven, which I understand as a business owner and struggle with as an individual. Focusing on new initiatives (often connected to purchasing new software licenses) can be a tough sell, even if you have strong advocates for the case.
Personally, I view performance as an ethical and justice-driven choice. A fast web ensures enhanced accessibility, inclusion and lowers carbon emissions, as Jeremy points out in an article featured below. When I talk about speed, I always hope it’s the reasoning of a more welcoming web that will convince decision makers.
When advocating for web performance, let’s focus more on human than business impact.
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Karolina
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#### What’s Performance newsletter?
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Performance Newsletter is a fortnightly mailing by [Calibre](https://calibreapp.com), featuring web performance tools, talks and resources.
Don’t worry—we don’t spam. If you’d like to leave, [unsubscribe]() at any time. Suggest content [here](mailto:[email protected]).
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