2024-02-04
Academic coursework and my relationship with it was contentious during its time. As clichéd as it may sound, I did engineering to realise I didn’t enjoy it. Maybe, it was also my way of waving the white flag knowing how much more I need to learn in the field of electronics and communication to be a competent engineer. I also didn’t find the challenge enticing.
I found digital businesses inviting and spent years finding my place in the ecosystem. The high of this rodeo up until now was how I stumbled into founding a startup.
The challenge of not having a background to understand the business and technical aspects of these digital businesses incentivised me to level-up.
During this tenure, journalistic sites failed to help me level-up. They were designed to keep you updated with the current developments, not to help delve deeper.
This is when I ended up reading the published work of serious academics and practitioners who spent years trying to answer questions that interested them. This helped me formulate some of the hypothesis that I grasped and implemented in my work. The learnings in the form on feedback in reality helped me build them into a customised execution toolkit.
Most of the source material was introduced to me due to the information stack that I built through the social channels.
I was reminded of this again during my current reading of “Understanding Variation” by Donald Wheeler whose work I came across thanks to writing at Commoncog. I still haven’t finished the book in its entirety. Just two chapters in and clearly bought into the core concept of process charts.
This is not the first time I experienced this dawning of clarity when presented with a concept backed by academic rigour. Most of the fundamental concepts that I base my work on are derived from published work of operators, analysts and academics.
In this issue, I would like to present a few of the fundamental concepts that I riff on time to time for work and self initiated learning.




These 3 theoretical concepts shaped my view of understanding the space I was navigating as a startup founder. There are many more that are currently shaping my current pursuit of focused product building.
My association with concepts is that they provide me a framework to articulate my work in a broader context. It helps me understand that the lessons I am learning will be relevant in other scenarios as well. In short, helping me stay curious as I map the progress of picking up new pursuits and leveling-up.
The challenge of being open to implementing theoretical concepts is that you will eventually develop an intuition of what will work. Once you are attuned to a new concept, large share of your work will involve aligning fellow collaborators to buy-in and see value in implementing the concept.
This time when I attempted to implement North Star Framework at my day-job. The time to buy-in was shorter due to a renewed approach that I took from my learnings in the past. I will try to write about it in a standalone post later.
It gets lonely and risky as well when you are the one pushing for change in any capacity. This is the tax that I am alluding to when talking about implementing ideas. It becomes easy if you are serious about the work you do.
Signing off till next time,
Vivek, making a living thanks to published work of others
Don't miss what's next. Subscribe to On the side: