Hi! It’s been a few months since you last received this newsletter. Here is what has been going on:

EntryThingy Turnaround

When we bought the company, the codebase was a liability. Customers stayed for one reason: we were the cheapest option. We had no roadmap, just a broken asset. A good asset in some regards, but still, a fundamentally broken asset to build upon.

We tore the code down and rebuilt it from scratch. For a specific cohort of art galleries, EntryThingy is no longer just the cheap option, we are the best option. That feels good to say.

Now, it’s time to delete, delete, and delete. Version 1 dies in March, making more room for Version 2. Marketing is finally spinning up. The platform is expanding. Onwards.

The Writing Process

The "Drafts" folder is overflowing. My "Trash" bin, more so. I’ve killed more articles than shipped because of my specific fear: What do you guys want to read?

This question isn’t the right one. Instead, the question should be:

What will I want to have read ten years from now?

So, I have resolved to write for two specific reasons, and let the rest fade:

1. Documentation: Chronicling Third South Capital so I can look back and say, "So that’s what I was thinking."

2. The Source: Writing the deep-dives I wish existed (like the Union Tank Car piece).

We will see how long this lasts!

On Brevity

I felt a knot in my stomach regarding the Buffett essay below. It is short. I worried brevity might signal a lack of effort. But I am reminded of Saint-Exupéry:

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

We shall see:

• How Buffett Would Earn 50%+ Returns

• The best ideas were never meant to be published

• Things on my reading list

• Ignoring the Infinite Canvas

• The Engineering of a Meme: Why the "China is Engineers" Narrative Went Viral