How to usher in an era of abundant donuts
What would you say to someone who proclaims, "I want to be a donut maker", but has never actually made a single donut in their life?

This week’s question comes to us anonymously:
What would you say to someone who proclaims, “I want to be a donut maker,” but has never actually made a single donut in their life?
You say “That’s awesome. What can I do to help?”
Look, I’m going to be totally honest with you. Every week, I go through my bin of newsletter questions, looking for something I want to answer, and I get incredibly depressed. The vast majority of them are from people getting laid off, or being in their sixth month of looking for work, or justifiably freaking out because they heard layoffs are coming to their company. It’s a world of despair and a world of shit which, sadly, only appears to be picking up steam.
Meanwhile, half the people I know are wondering how they’re going to pay their rent and go to the doctor, and the other half are proclaiming this the “Era of Abundant Intelligence.” (For who?!?) All they need is half the world’s money (the half not going to bombing school children), half the world’s land, half the world’s water, all of the world’s microchips, and they will eventually deliver [checks notes] something in exchange for all this, just don’t ask them what because it’s really hard to say, but it’s right around the corner.
(I promise this newsletter will turn positive soon.)
Meanwhile, if I am stupid, sad, or desperate enough to go on LinkedIn for a minute, it’s a sea of people writing letters in praise of the leopard, proclaiming it has always been their dream to work for the leopard, asking the leopard not to eat their face, or hoping to get one of the few jobs at the face-eating factory where they feel like they’ll be safe from the face-eating leopard, which of course they’re not. So, yes, there are a fair amount of questions in my inbox from people upset that the leopard ate their face even though they were happy to help the leopard eat everyone else’s face.
(Or I may spiral out of control.)
Seriously though, era of abundant intelligence for who?!?
Let’s talk about your friend who wants to be a donut maker. Because they may be the smartest person here. First off, everyone loves a donut. Secondly, no one has ever reacted badly to the news that someone is making donuts. But most importantly for us today—not a single human being has ever been born with the ability to make donuts. Like all skills, you learn it, you do it badly for a while, then you do it better. Some people will get amazing at it, and most people will reach some level of competency. So while there’s an incredibly slim chance that your friend will become the world’s greatest donut maker, there’s an incredibly high possibility that your friend will learn how to make good, even great, donuts. Which you will benefit from. And which you should be incredibly grateful for.
For the last week, Erika and I have been glued to Artemis updates on the NASA site, because it’s become such a joy to watch people be good at something, and enjoy doing it, and all of this while being incredibly human about it. Seriously, these people sound positively giddy to be in space! And they’re rocking it. It feels like such a luxury to watch these people do their thing, and do it well, and with joy, at a time when we’re surrounded by a government who is very bad at what they do, and does it in the cruelest way possible, and an industry that’s trying to convince us that we are incapable of doing the things we love, and we’re doing them inefficiently anyway. (Because the problem was always that we weren’t breaking the world fast enough.)
Competence should not be a luxury.
Competence should not be something that we look at with nostalgia.
We’re lucky that we get to watch the Artemis crew do their thing, which they can do because they practiced doing it a thousand times. And you know that they made a lot of bad donuts, before they finally made a good donut. You know there was a Day One of learning to be an astronaut, just as there’s a Day One of learning to be a donut maker, or learning to be a designer, dentist, farmer, or teacher. And the only way to get to Day Thousand is to start at Day One, do it 999 more times, and get not just better, but confident enough that you decide you can do it in the confines of space. Confident enough that you can say to yourself and to everyone around you that you want to be a donut maker.
Meanwhile a friend who’s deep into a job interview is being asked to bring a passport to their next scheduled remote interview because their skillset shows a level of competence that has the potential employer worried they might be interviewing a deepfake. With one hand they force the slop down our throats. With the other hand they defend against us using the tools against them. Human competence has become a source of distrust. If you don’t trust the results of the tool, stop demanding we use it.
The era of abundant intelligence is actually the era of abundant theft. First they stole your work, then they stole the confidence you needed to do the work. This is violence.
Your friend is going to make some pretty crappy donuts to start. That’s to be expected. And then the day will come when they’ve gotten all the crappy donuts out of their system and they’ll hand you a good donut. I think you’ll be genuinely happy for your friend when this happens. And for yourself, which is fair.
But can’t you just get donuts at the corner bodega or at the donut shop? Yes, you can. And they are good. Donuts are good at every price point. From the waxy little chocolate ones at gas stations, to the funky ones you can buy from someone with a liberal arts degree and a polycule at Voodoo Donuts in Portland, to the boujie made-to-order (lord) donuts at Coffee Movement in SF, all donuts are good. (Bob’s Donuts are the best.) But your friend doesn’t want to buy donuts. Your friend wants to be a donut maker. And that is a very different thing.
Human beings crave making things. We make things out of wood. We make things out of wool. We make things out of steel. We make things out of folded paper. We make things out of flour, salt, and sugar. We make zines. We 3D-print whistles. We draw. We paint. We make instruments out of brass so we can make sounds. There is no more flexible word in the English language than “make.” We can make donuts, we can make plans, we can make someone dinner. We can make our cities more walkable. We can make bike lanes. We can make it around the moon. We can even make up our minds. Making is an act of sharing, it’s an act of using our joy, our labor, or expertise, in the service of adding to what’s here. Hopefully, in the service of improving what’s there. We make things so that we can bond with others.
And while the sloplords might reply to this by telling me that they enjoy making money, I’d happily reply that the making is actually done with our labor. It’s not the making that drives them, it’s the theft of labor. The theft of joy. And now the theft of competence. You can hear it in their language. They do not make. They disrupt. They extract. They colonize. Their joy is not in the giving, but in the taking. They are so broken, their only recourse is to attempt to break everything else around them. In their psychosis, they call this abundance.
I know very little about your friend, in fact all I know is that they want to be a donut maker and they’ve never made a single donut in their life. From this I can safely extrapolate that your friend isn’t currently a donut maker. I can also reasonably extrapolate that whatever your friend is currently doing isn’t what they want to be doing. And from there I can go out on a limb a little bit, from extrapolation to conjecture and guess that your friend isn’t happy doing what they’re currently doing. Happy people don’t generally dream about doing something else.
Turns out the Era of Abundant Intelligence isn’t coinciding with an Era of Abundant Happiness.
And here’s the thing about donuts: you want one. And the more I mention donuts the more you want one. Maybe you’re thinking of a custard donut, or maybe you’re thinking of a pink frosted donut with sprinkles, or maybe you’re thinking of an old-fashioned, or maybe you’re thinking of a gluten-free donut because everyone deserves donuts, but no one has ever had to be convinced to eat a donut. (The harder part is stopping, trust me.) Donuts are not inevitable, they are anticipated. When you make something you love, and other people also love, and it brings about as much joy as a donut does, there’s very little convincing that needs to happen. No one needs to declare that it’s the Era of Abundant Donuts because it’s apparent anytime you walk into a donut shop. The result of human competence, human labor, human joy, all laid out on baking sheet after baking sheet. Boston Cream. Glazed. Powdered. Chocolate Sprinkle. Jelly. Crullers. These are real. They exist. And they’re fucking delicious.
Trust that we are all closer to a good donut shop than we will ever be to AGI.
Trust that we are all closer to a good donut shop than we will ever be to AGI, and we should be taking full advantage of what is close to us, and what is possible, and what brings us joy. And that when the sloplords tell us that the thing we need might be right around the corner, maybe consider that they’re right after all. If there’s a donut shop around the corner.
We are in the Era of Abundant Donuts. If we want it. We should want it. Because a donut is amazing, and it’s right there for the taking.
I hope your friend succeeds in becoming a donut maker. I hope their donuts are amazing. I hope there are lines around the clock for their donuts. I hope you end up helping them at the donut shop and loving it so much that you decide you want to become a donut maker too. Or maybe not. Maybe it’s not the donuts that get your attention as much as it is your friend’s joy. Maybe you decide you want the joy, but your joy is found in something else. Maybe it’s making tacos, or opening a bookstore, or knitting, or opening a bar, or designing shoes.
I hope that when this happens someone says “That’s awesome. What can I do to help?”
🙋 Got a question? Ask it. I will try to answer it.
📣 Trust me when I tell you that you are competent. But they may have stolen your confidence. I can help you get it back. I’ve got a few seats left for the upcoming Presenting w/Confidence workshop. You should grab one.
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