Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Lifestyle 💫
Villoid is trending across Nordic social media as creators share content from the Villoid Prize and ÅRETS KVINNE 2026, events that celebrate women’s achievements, leadership, and entrepreneurship. The conversation emphasizes empowerment, gender equality, inspiration, and community building, while also highlighting inclusive initiatives, disability awareness, and stories of startup growth and investment.

This year’s winners: Camilla Herrem Årets Forbilde (Role Model of the Year) ❤️, Jannicke Mikkelsen Årets Stjerneskudd (Shooting Star of the Year) 🚀, and Jenny Skavlan Årets Business for her work with Tise and Fæbrik.

Food 🍕

Zeta (Brand) is trending as creators across Swedish TikTok and Instagram celebrate Pinsa Day on March 14th with quick, customizable recipe videos. If you don’t know what that is, think a small oval pizza. In Sweden there is always a day for celebration — whether it’s a nameday or Pinsa-day 🇸🇪. This year creators are leaning into 10-minute bake-and-top formats featuring burrata, pesto, prosciutto and balsamic drizzle 🧀🌿.

Brand collaborations with Zeta are driving much of the visibility, with sponsored recipe clips and giveaways helping the trend spread across the food community 📲

Sport: Swix X Birken Cross Race 🎿

The Birken cross-country ski race, held on the 12th- 15th of March in Norway, is trending as creators within the community shared race preparation, updates and post-race reflections. Training diaries, behind-the-scenes clips and motivational content highlight everything from tough sections of the course to recovery moments after slips ❄️.

Sponsorships from brands like Swix, Salomon, Alpina and Fischer fill gear reviews and equipment tips, while travel vlogs and lifestyle content capture the broader Birken experience. The result is a community-driven winter sports conversation that blends competition, outdoor culture and brand storytelling.

Beauty ✨

The latest within the K-Beauty sphere and skincare trends on social media is the ingredient PDRN (Polynucleotide Deoxyribonucleotides) and its reported skin-repair benefits. What is it exactly? Nothing other than an ingredient derived from salmon sperm 🐟.

The trend is driven by creators sharing personal experiences, educational content and product reviews, often in collaboration with brands like MEDIHEAL, ANUA, VT Cosmetics, COSRX and Rejuran. Key topics include bubble masks 🫧, scalp serums, beauty jelly formulas, SPF innovations and capsule creams, as creators experiment with glow-focused and skin-barrier-supporting routines ✨.


See you next Tuesday

Team TRNDSET 🥳

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