Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Gaming 🎮
Early access for Slay the Spire 2 is driving a surge of gaming creator content across Twitch and YouTube. Streamers are sharing live gameplay, walkthroughs, deck-building strategies and highlights often centered around builds for characters like Ironclad and The Silent, as well as co-op runs and community streams.

Lifestyle / Charity ⚽
Fodboldtrøje Fredag was trending across Danish social media as people wore football jerseys to support Børnecancerfonden and raise donations. Creators shared heartfelt stories, family moments and personal reflections alongside selfies and short videos - anchored by the hashtag #fodboldtrøjefredag.

Beauty ✨
A CAIA Cosmetics product is trending as creators spotlight the Wake Me Up Complexion Enhancer across TikTok and Instagram. Tutorials, reviews and before-and-after clips highlight the product’s promise of instant glow, often placed within quick morning skincare routines or lightweight everyday makeup looks.

Food 🍰
Quick “dessert in a glass” recipes are trending across Swedish TikTok and Instagram as creators share easy, visually appealing treats like tårta i glas (cake in a glass) and prinsesstårta i glas (princess cake in a glass). Step-by-step videos show how ready-made bases such as tårtbotten or kladdkaka rolls can be turned into quick show-stopping desserts with minimal ingredients.

The format favors no-bake assembly, clear ingredient lists and linked recipes, making the content highly shareable and saveable. Seasonal hooks such as Easter, Ramadan and spring, along with hashtags like #tårtaiglas, help drive discovery — turning simple glass desserts into a repeatable and community-driven recipe format.

Fashion 🧥
Blazer? For spring? Groundbreaking, is what Miranda Priestly might have said. Nevertheless, they are trending again as creators showcase the piece as a versatile styling staple. Short-form videos feature GRWM clips, lookbooks and thrift hauls where blazers are paired with knits, denim and tailored trousers for everything from office looks to party outfits.

Sustainability plays a strong role, with many creators sourcing vintage and second-hand blazers from platforms like Sellpy and Vinted. Rich textures and colors; camel, burgundy, grey reinforce the blazer’s position as a timeless yet adaptable wardrobe piece.

Also, a happy International Women’s Day to everyone this weekend ♀💕

See you next Tuesday

Team TRNDSET 🥳

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