|
|
|
|
|
|
|
|
The best way to identify customer issues is to become one
While attracting new customers to your site is always worthwhile, have you ever considered why your existing traffic doesn't convert like it should? Site changes should be monitored and the results analysed carefully, paying particular attention to revenue graphs in G.A. But a fresh approach should be to identify problem areas on your site. The best way to do this is to mystery shop your site, test it on various devices and platforms and identify the annoying points that may be putting off existing customers. |
|
|
|
|
|
|
|
|
