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| Focus on your users to lift SEO and Paid |
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Are you missing the woods for the trees?
Do you spend countless hours playing with the different tools that affect SEO, Google AdWords and the like? How many of those hours do you spend on your site thinking like a customer? Leveraging Google as a popularity engine and buying your own brand with ads is fine, but you should also have strong technical SEO, a solid brand and an awesome site, but never fail to judge the impact of how your potential customers view your site. |
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