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May 21, 2019

Google Trends predicted an election win. Again.

How Google's advertising products determine user intent for A.I.

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Australian Federal Election 2019 - How it was lost
Google determines user intent based on search
While most people wait until all the votes are counted before calling an election result, data from Google Trends has once again accurately predicted the outcome hours in advance. Not for the first time Google Trends data excels at predictions, with search volume being a true reflection of opinions at the ballot boxes. Google's A.I. advertising systems determine user intent to target their advertising products, which is important for your brand.
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