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| Know your keywords but don’t focus on them |
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Why mobile growth is changing the SEO landscape
Are you still obsessing over keywords, rankings and backlinks? Why? The growth of mobile has changed the landscape, with ad space dominating where organic used to be. Keep your keyword targets in mind and still pay attention to technical SEO, but shift your attention to the user; how do you solve their problems? How can you speed up conversions? How can you grow your revenue? It’s time to shift your focus. |
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