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| Don't rely on FB, Google, eBay or Amazon |
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Does your audience hinge on these platforms?
The Internet has come a long way since we started almost 20 years ago, but there are still some fundamentals that can dictate the success of your business. While many businesses crave an audience from one of the large platforms or marketplaces, you shouldn't rely on them for your revenue. Policy changes or mistakes can wipe out your audience in an instant. Your strong brand can be your buffer, helping customers find you easily and growing revenue while your competitors falter. |
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