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| Advertise to your buyer personas |
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Are you throwing away valuable money on the wrong market?
Some industry “experts” claim that throwing bucket loads of your hard-earned marketing dollars at Facebook, Instagram and a high profile television timeslot is all you need for business success. I say that’s rubbish, and it completely ignores many of the other fantastic platforms and mediums from which a small brand can develop a formidable presence. You need to understand your buyer personas and lavish them with an exceptional user experience. |
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