Are Your Competitors Stealing Your Business With Mobile?
While we’ve been seeing big wins for clients running mobile marketing campaigns for a while now, some of the new stats we saw at this years PeSA conference were astounding. Things like:
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23% of all online purchases are now done on mobile
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Only 1% of ad spend is spent on mobile
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Of Paypal’s 4.5 million Australian users, 1 million users make mobile purchases
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Australia now has the largest smartphone usage in the world per capita
If that’s not enough to get you interested then in this week’s show we’ll take a look at how you can get started with a local mobile strategy that keeps your phone ringing off the hook! We’ll also take a look at what The Wall Street Journal uncovered about Google’s local advertising strategy that you should know about!
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